Otter Public Relations (Otter PR) is proud to announce that it was recognized as part of the Inc. 5000 class of 2024, earning a spot at number 761 on the Inc. national list and number 33 on its Southeast US regional list, establishing it as one of the most successful public relations agencies in the country. Being recognized among such an elite group of businesses led by world-class entrepreneurs is another honor to add to the growing list of awards and titles on the fledgling PR agency’s growing resume.
The Inc. 5000 is an annual list of the fastest-growing private companies in America that has been released every year since its launch as the Inc. 100 in 1982 by Inc., a leading source for journalism for entrepreneurs. As one of the most prestigious rankings of entrepreneurial success, the Inc. 5000 offers a data-driven look at some of the most successful independent businesses currently operating in the economy. And considering the economic conditions right now — including inflationary pressures, rising costs for capital, and hiring challenges across the board — the growth of these 5000 companies over the past three years is certainly an impressive feat.
Inc. determines the Inc. 5000 list through an in-depth and rigorous methodology. To qualify for the list, businesses must have been founded and generating revenue by March 31, 2020, and be US-based, privately held, for-profit, and independent. For revenue requirements, businesses must have made more than $100,000 in 2020 and more than $3 million in 2023. Inc. then ranks qualifying businesses according to revenue growth from 2020 to 2023, with growth rates calculated to four decimal places.
The Inc. 5000 recognizes Otter PR for its tremendous growth and successful public relations strategy
Being honored on the Inc. 5000 list — especially in the top 1000 spots — signifies that Otter PR is not only one of the top media relations firms in the country but also one of the top new businesses in the world. As a small business, this recognition is an exciting achievement for Otter PR, as it affirms the hard work the entire Otter PR team has put into taking the company to another level.
“Being honored as part of the Inc. 5000 class of 2024 is a tremendous milestone for Otter PR,” asserts Otter PR co-founder and CEO Scott Bartnick. “It reflects our remarkable growth and success in a competitive industry. This recognition serves as a testament to the PR efforts, dedication, and expertise of the Otter PR team and the trust our clients place in us. It motivates us to continue delivering top-notch services and innovative and effective PR strategies that drive tangible results for our clients, whether launching a new product or just trying to raise brand awareness. We are proud to be a part of this prestigious group and look forward to our continued growth and success in the future.”
By being selected as part of the Inc. 5000 class of 2024, Otter PR is joining the ranks of businesses like Meta, Chobani, Under Armour, Timberland, Oracle, Patagonia, and numerous other now household names that gained national exposure as part of the Inc. 5000. Being held in the same esteem as these respected companies and their iconic leaders is a testament to the entrepreneurial spirit of Otter PR co-founders Scott Bartnick and Dr. Jay Feldman and their commitment to helping themselves, their team, and their business grow to incredible heights.
“We are thrilled to be recognized by Inc. 5000 and to be among so many esteemed companies who have received this honor this year and in the past,” adds Dr. Feldman. “It’s a testament to our team’s hard work and ability to build trust from our clients as one of the best PR agencies. This achievement is truly an inspiration to keep working hard and striving for excellence. We look forward to continuing to grow and serve our clients with the latest PR tools and PR solutions, delivering public relations campaigns with tangible results.”
Along with the list, Inc. revealed some interesting statistics about the companies comprising the Inc. 5000 class of 2024. For example, among the top 500 companies on the list, the average median three-year revenue growth rate is 1,637 percent. This year’s Inc. 500 companies are also responsible for contributing 874,458 jobs (and counting) to the economy over the past three years. These companies are impacting not just their respective industries but also the economy and the country as a whole.
“One of the greatest joys of my job is going through the Inc. 5000 list,” says Mike Hofman, who recently joined Inc. as editor-in-chief, in a recent press release announcing this year’s Inc. 500 class. “To see all of the intriguing and surprising ways that companies are transforming sectors, from healthcare and AI to apparel and pet food, is fascinating for me as a journalist and storyteller. Congratulations to this year’s honorees, as well, for growing their businesses fast despite the economic disruption we all faced over the past three years, from supply chain woes to inflation to changes in the workforce.”
Otter PR’s award-winning PR tactics
Otter PR is known for its award-winning public relations tactics — from thought leadership to crisis management, influencer marketing, and more — that get its clients featured in the media. The Otter PR team pitches its extensive media database, including key influencers and top-tier media outlets, resulting in noteworthy mentions for clients and their companies. In fact, Otter PR is so confident in its public relations strategy, which uses a variety of media channels and common PR tactics, that it offers guarantees of minimum coverage for each month.
In 2024, Otter PR has already reached several incredible milestones that attest to the growth the company is experiencing. Otter PR was up 18% year-over-year by the end of the first quarter, with key statistics including the biggest sale in the company’s history along with the most profitable month it has ever had. As the PR firm continues to strive to expand and provide its revolutionary PR services to new clients, growth like this will allow the Otter PR team to help its clients use PR to their advantage to create a positive public perception.
Otter PR is also experiencing tremendous growth thanks to the launch of its B2B lead generation arm, Otter Leads. With its proliferation into lead generation services, the company remains committed to delivering the same level of service the company has come to be known for as one of the country’s top public relations agencies. From guaranteed results to affordable, transparent pricing and specific PR tactics tailored to the needs and goals of each client’s business, Otter PR is primed to help its clients create a PR campaign with impact and grow their product or service with their target audience.
“The recognition by Inc. 5000 is a testament to our dedication to helping businesses understand how to build brand awareness and achieve meaningful growth,” says Bartnick. “It validates our commitment to innovative, strategic PR plans that propel our clients to new heights. Being included on this prestigious list is a proud moment for Otter PR, and we look forward to continuing our mission of helping the companies we serve achieve their business goals.”
Why Otter PR is one of the best PR firms in the nation
Otter PR couldn’t have achieved this level of success without the help of its incredible team. Otter PR’s “Raft” — the name for a group of Otters — is made up of PR professionals from all walks of life. From people who are publicists by trade to those who have seen the other side of the communications profession as journalists and business leaders, the Otter PR team knows how to share a brand’s key messages in a way that will earn it meaningful media coverage through a PR campaign.
The Inc. 5000 list is not the first recognition Otter PR has gotten for its incredible growth. Since its formation in 2020 in its co-founders’ apartment, Otter PR has become one of the biggest and most influential PR firms in the Sunshine State and the country as a whole. The company has been ranked as one of the top public relations agencies by entities like UpCity, G2, and Clutch, affirming both their excellent growth and the positive reputation they have established with current and former clients.
Otter PR wins awards for its innovative public relations tactics
The PR experts at Otter PR have also received individual recognition in the past year, highlighting the fact that clients who work with Otter PR are working with the best of the best communications professionals. At this year’s Stevie Awards, account strategist Greg Linelli was awarded the Silver Stevie Award for Communications Professional of the Year, and PR manager Mark Kaley won the Bronze Stevie Award for Maverick of the Year. These recognitions honor the innovations that these key members of the Otter Raft have brought to the business and the industry as a whole.
Otter PR and the other honorees on the Inc. 5000 list will be recognized at the Inc. 5000 Gala, which will be held from October 16 to 18 in Palm Desert, California. This event will not only serve as a celebration of the honorees’ massive accomplishments but also as an opportunity for the leaders of the top companies in the world, as determined by the Inc. 5000 list, to network with one another and share and gain knowledge of how to thrive as an entrepreneur in an increasingly turbulent landscape.
How Otter PR’s PR strategies allow it to help clients achieve their PR goals
“We are incredibly excited for what the future holds after being recognized as part of the Inc. 5000,” Bartnick concludes. “This prestigious acknowledgment fuels our passion to continue pushing boundaries and delivering unparalleled results for our clients. It motivates us to innovate, grow, and explore new opportunities to make a lasting impact in the world of public relations. The honor of being included in this esteemed list only further solidifies our commitment to excellence, and we look forward to the exciting journey ahead.”
