New York City PR for Law Firms
Expert Public Relations That Puts Your Firm in the Spotlight
When it comes to trust and visibility in your legal space, the perception is all you have. It’s why lawyers all through the five boroughs are seeking out Otter PR — one of the nation’s best rated public relations firms — for targeted, ongoing media coverage that really does make a difference. If you need results oriented New York City PR for law firms, you’ve come to the right spot.
We are not just another PR agency; we are your evolving reputation manager, media planter and public image consultant. Whether you’re a small boutique firm hoping to expand your local reach or a nationally-based, Manhattan-headquartered law practice seeking thought leadership in our entire nation — we’ve got the team to make it happen.
Why Law Firms in NYC Choose Otter PR
In New York, the competition is fierce — and your brand presence should live up to your legal capabilities. This is where Otter PR comes in. Our veteran team of publicists with more than 300+ years of combined PR experience, has helped some of the best-known legal brands to generate placements in leading media outlets, handle critical reputation matters and strategically position their attorneys as voices at the forefront in their respective practices.
We provide personalized PR services for law firms. By publicizing your victories in high-profile cases to responding to crisis communication, our strategy is a combination of proactive and protective — all aimed at capturing the attention and trust of your audience.
Media Coverage That Matters
Sure, getting quoted in your local paper is good enough — but being featured in The Wall Street Journal, Forbes or The New York Times? That’s what Otter PR delivers. Our staff collaborates closely with reporters, editors, podcast hosts and television producers to get your story told right.
Whether you are a firm specializing in corporate law, criminal defense, family law or intellectual property, our media analysts understand how to capture your expertise into the type of stories journalists will cover. Our publicists are assertive, advocating on behalf of your firm’s stance on hot legal topics and watching the coverage for opportunities to contribute.
And what’s even better? We guarantee coverage. It’s a pledge that very few agencies are bold enough to make.
Crisis Communication: Because Law Firms Can’t Afford Mistakes
We all know that, ultimately, negative press in the legal world can cause some serious harm. Whether it’s controversial litigation, a high-profile client scenario or bad lawyer reviews online, our New York PR for law firms offers crisis management services designed to shield your brand from damaging blowback.
Our crisis team is quick on its feet—24/7 media monitoring, rapid response communication plans and statements that keep your message tight and safe from a legal perspective. We’ve been through media storms with law firms in all five boroughs so that when the pressure’s on, you don’t have to face it alone.
Executive Visibility for Attorneys and Managing Partners
In today’s media environment, your company is no longer just a company — it is also a group of individual experts. That’s why we focus on executive visibility as a component of our PR packages. Our team works to establish your attorneys as thought leaders with guest articles, expert commentary in breaking news, podcast appearances and speaking engagements.
Whether it’s ghostwriting op-eds and blog posts or managing your presence on LinkedIn, we take care of it, so your lawyers can concentrate on practicing law while we focus on brand-building.
Full-Service PR Support Designed for Legal Professionals
But Otter PR does much more than simply push out press releases. We do full-service PR especially designed for your law firm in New York City, including:
- Reputation Management: We proactively protect your online persona, combat bad press, and strengthen your online reputation.
- SEO and Google Ranking: We not only help you appear but also ensure that cool article you placed about your firm helps you get more visible.
- Social Media Control: Keep it safe with our social media control! In fact, we not only run your page, but we also keep all of it safer, more professional and consistent with the brand, and posts more aligned with what your followers want to see.
- Media Training: We are getting you prepared for the best interview ever. To triumph in front of a camera or on a podcast or rocking a Q&A.
- Event PR & Coordination: Are you holding a seminar, fundraiser, event, or looking to receive your celeb client extra publicity? We have you covered.
Trusted by Law Firms Nationwide—Focused on NYC
We’ve worked with lawyers and legal professionals nationwide, but there is something special about New York City PR for law firms. With that much media looking on and an educated, opinionated public, every word and action matters. At Otter PR, we get that. For that reason, we work with regional and national publications to help your firm get in front of its perfect audience—clients, colleagues and courts.
We have helped attorneys and law firms in Manhattan, Brooklyn, Queens, Bostonia bronx and Staten Island through creative media relations that involve traditional and social press. We have the nuanced knowledge of New York’s distinctive legal and media environment, which we deploy in each matter.
Why do law firms in New York City need public relations?
Visibility and reputation are absolutely important in NYC’s hypercompetitive legal marketplace. Law firms need public relations to foster trust and credibility, generate qualified leads, and position themselves as thought leaders through media outreach, reputation management and branding.
How does Otter PR help law firms gain media coverage?
Otter PR doesn’t just guarantee that you’ll get placements in top-tier publications such as The Wall Street Journal, Forbes, and The New York Times; it also takes important measures to ensure that the results are meaningful. We produce gripping stories that showcase your firm’s presence and assure it receives proper media exposure.
Ready to Get Your Firm in the Headlines?
Otter PR has a track record for results. As the leading public relations agency for law firms in New York City, some of your most celebrated legal professionals rely on us. And with media guaranteed, consultative strategy & a well-oiled team that knows the law inside and out — you’ll be in great hands.
Want to see what a winning PR plan looks like? Book a strategy call with our team today.
Frequently Asked Questions
Other PR firms are different because it offers guaranteed media placements, 300+ years of combined PR experience and a stellar track record in representing premier law brands. We provide completely customized plans that integrate reputation management, SEO and executive visibility for real outcomes.
Yes. crisis management team are your rapid response protection for damage control in the media limelight, reputation attacks and negative press. We provide 24/7 monitoring, message management, and veteran guidance to safeguard your firm’s reputation in the public square.
Absolutely. We’re an expert in executive visibility and our work is to get lawyers out of law practice shadows to become the “go-to” thought-leader through podcast appearances, guest articles, media interviews and speaking engagements that maintain a professional, compliant public image.
We provide reputation management, SEO, social media strategy, media training, event PR and legal-focused media placement. All of these services were created to assist law firms in gaining new clients, building credibility and maintaining a robust online and media presence.
You can schedule a free strategy call with us to talk about what your firm wants and who it is trying to reach. Let’s put together a tailored PR strategy that meets your goals and ensures your attorneys are considered leaders in the New York legal industry.
