Otter Public Relations (Otter PR) has once again proven itself a leader in media relations and public relations, earning a place on the 2026 PRNEWS Agency Elite Top 120. Recognized as one of the nation’s best PR firms, Otter PR continues to redefine what successful media strategies are in today’s world.
This honor highlights the agency’s ability to combine innovation with measurable results. From press releases and earned media coverage to strategic communications and media relations strategy, Otter PR consistently demonstrates how thoughtful storytelling and strong relationships with journalists, reporters, and editors lead to visibility that drives real impact.
By focusing on both creativity and credibility, the firm ensures its clients’ voices cut through the noise and reach their intended target audience.
Recognition on a national stage
Each year, PRNEWS spotlights 120 agencies across the country that demonstrate leadership, measurable results, and ethical excellence. Otter PR’s inclusion reflects its track record of innovative media relations strategy, creative storytelling, and strong client partnerships. By building trust and delivering consistent earned media coverage, the agency has earned recognition not only as a top PR agency but also as a trusted partner for brands navigating the complexities of modern communications.
“This honor represents our team’s relentless commitment to innovation, creativity, and measurable results,” said Scott Bartnick, CEO of Otter PR. “Our goal has always been to help clients share their company’s story with the right reporter, editor, or media outlet; ensuring their message reaches the right target audience and creates lasting impact.”
Excellence in media relations
What sets Otter PR apart is its expertise in media relations efforts that go beyond standard press releases. The firm works closely with anyone and everyone in the media (from reporters to influencers) to tailor every pitch, ensuring it resonates with relevant media channels. This approach nurtures mutually beneficial relationships and facilitates positive media coverage that drives both visibility and credibility.
Whether helping a client launch a new product, guiding them through crisis communications, or amplifying clients’ stories in top outlets like Forbes, Otter PR delivers results by focusing on strategy, storytelling, and strong media contacts. Its work demonstrates how effective media relations involves more than outreach. It’s about building rapport, strengthening public opinion, and connecting with larger audiences through earned media placements, podcasts, contributed articles, and other strategic communications channels.
Raising visibility in a competitive landscape
Otter PR continues to expand its team of media relations professionals and refine its approach to connecting brands with their target audience. By developing proactive strategies and leveraging trending topics, the agency helps clients garner the best results across diverse media channels, from traditional news media to LinkedIn campaigns and digital newsletters.
The firm’s ability to disseminate stories, amplify a unique selling proposition (USP), and build brand awareness underscores its reputation as a leader in both PR and media relations. These efforts not only establish visibility for clients but also strengthen long-term credibility by establishing and maintaining trust with key media contacts.
Looking ahead
By combining creativity, data-driven insights, and a commitment to working with journalists, the agency ensures that every pitch and placement is strategic, impactful, and aligned with the client’s goals.
As Otter PR prepares to be honored at the Platinum Awards Gala in New York City this October, its focus remains on helping clients navigate the fast-moving media landscape, secure positive coverage, and achieve sustainable visibility. For brands seeking to elevate their profile through media relations efforts, Otter PR continues to prove why it stands among the best in the business.
