How We Turned a Small Hotel Into an International Media Hit

Le Bijou is a small Swiss Luxury Hotel that hired Otter to run their PR campaign in the midst of the Coronavirus Pandemic. See how we were able to position them as a unique and brilliant company and dominate the international media in less than 2 weeks.

Talya Feldman

Step 1: The Strategy

The first step is this massively successful international campaign was coming up with the perfect story to pitch to our media network. Our client, Le Bijou specifically requested a feature in Forbes, so we built our media list around their preferences. After 48 hours of collaborating, we had a drafted press release ready for pitching to our custom-built media list. We collectively decided to focus on their use of AI to create COVID-safe quarantine areas right in their hotel.

Step 2: The Campaign

Running a successful PR campaign takes a few key components: The perfect story, the perfect media list, excellent follow up, and participation by the client. Here at Otter, we collaborate amongst our team with over 100 years combined PR experience in order to make sure that we are pitching the right story to the right media professionals for maximum results. The combination of experience, connections, and teamwork is what made this such a successful campaign.

Step 3: Results

Now the fun part – once the campaign begins, we are bombarded with interest from journalists from Forbes, NY Times, CNBC, EliteInsider, and more! We also received some responses that were not so friendly, accusing our client of catering to the ultra rich during these times. So we did our best to control the messaging. After about a week of follow up, interviews, and asset collection, we started seeing massive results in the media. The articles that were published were picked up internationally across CNN, Washington Post, and others.

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Overview of Value and ROI

Le Bijou’s goal from the beginning of working with us was to attract investors to their company. Although the founder would not share specific details on their financials, this massive media campaign was instrumental in attracting investors from all over the world and also increasing the value of the brand. 

Media coverage can be used as a springboard to increase the perceived value and attention to a brand. This is an invaluable tool when a company wants to raise capital or prepare their company for a sale.

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