Florida PR Agency Otter PR’s track record of honors and accolades has just gotten a new entry. The prestigious Ragan PR Daily Awards has named the PR firm’s writing team as a finalist in the Newsroom/Brand Journalism category for 2025. With this accomplishment, the young communications agency demonstrates yet again the power and effectiveness of its results-driven creative services.
“Our Florida PR firm has risen to the top of PR Daily’s global competition,” says Scott Bartnick, the company’s co-founder and CEO. “More importantly, however, we’re an agency that helps clients rise to the top along with us.”
The Ragan PR Daily Awards for brand journalism in public relations
The Ragan PR Daily Awards seek to identify and celebrate the best public relations agencies and professionals. They are arguably the most prestigious prizes in the PR and marketing world, and PR firms of all types and sizes vie for them each year. Earning a finalist spot validates the excellence of the top PR outfits and professionals.
The PR Daily Awards is an international competition that accepts entries in English from applicants worldwide. Otter PR is proud to be one of the few Florida public relations firms to have been shortlisted for a PR Daily Award in 2025. The gold, silver, and bronze medalists will be announced at an awards ceremony in New York City on December 2, 2025.
In addition to the Brand Journalism Award, PR Daily offers many other categories of key industry prizes, including public affairs campaign, crisis management, media relations campaign, and integrated marketing and PR initiatives. It also hosts other contests related to strategic communication, reputation management, social media management, and crisis communications in general. There are also categories available for work in specific industries, from hospitality and tourism to finance and other professional services.
South Florida PR Agency Otter PR’s innovative approach to public relations campaigns
Otter PR is a full-service public relations and marketing agency that works with clients across industries, including tech startups, non-profits, law firms, and more. The business’s publicists, writers, and other members of its media relations teams work to build relationships with key members of the press and earn media placements that help achieve business goals. The company also provides media training to clients looking to level up their skills.
Given Otter PR’s focus on client success, the firm is particularly proud to have been shortlisted for the Brand Journalism award. Ragan PR Daily’s website describes this award in the following terms: “We’re looking for organizations with talented storytellers who published engaging narratives that earned incredible engagement. Your stories set you apart from the pack, and we want to see how you delivered captivating content to the masses.”
By clinching a spot in the finals for this award, Otter PR has shown itself to be an agency that provides high-quality content.
Case studies: How Otter PR’s writers won a spot on the shortlist
Otter PR’s application to Ragan PR Daily’s 2025 competition included sample articles that not only illustrate effective PR strategy and compelling narratives but also demonstrate superior writing quality.
Otter PR’s team includes writers and editors with decades of experience in writing and publishing. They also have extensive PR expertise, which enables them to understand how word choice can shape public perception and build brand visibility in the most effective way.
“Our writers’ shop is laser-focused on promoting brands’ growth and reputation,” Bartnick explains. “We write journalism that moves people and inspires them, and we do so in a way that elevates brands with the audiences that matter most to them.”
Build your brand with top public relations services from a leading communications firm
While Otter PR is based in central Florida, with locations in Orlando and St. Petersburg/Tampa Bay, its team of award-winning writers and top media relations professionals serves clients throughout the state — including South Florida businesses in Miami, Fort Lauderdale, and Palm Beach — as well as throughout the US, and even overseas.
Otter PR’s integrated communications approach specializes in public relations to such an extent that it offers guaranteed media coverage. Its top-notch writing team is one of the reasons it can make such high-stakes commitments to clients and fulfill them successfully, time after time.
