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E-Commerce & DTC PR Firm

The #1-Rated Public Relations Firm for Online Retailers, DTC Brands, Marketplaces, and More

We help you launch, scale, and stand out. Otter PR is an e-commerce PR firm that delivers guaranteed media coverage for e-commerce brands, direct-to-consumer startups, digital marketplaces, retail tech innovators, and fast-growing online stores.

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Don’t Listen to Us. Listen to the E-Commerce Founders We Helped Go Viral.

The amount of publicity Otter PR generated was nothing short of impressive. Their campaigns helped drive over 12.8 million views .

 

Gabriella Kusz

Global Digital Asset and Cryptocurrency Association

Just a Few E-Commerce Brands That Took Off with the Right PR.

Find Out if You Are Otter Material

Brand Auditing

We analyze your e-commerce brand for consistency, messaging, and positioning. Does your identity resonate with customers, investors, and the broader retail community?

Communications Auditing

We audit your current PR, communications, and outreach strategy to uncover gaps — from product launch press releases to customer communications and media outreach.

Story/Brand Pitching

We craft your unique narrative — whether it’s a DTC product launch, marketplace expansion, or retail innovation — and pitch it to tier-one media.

Creating Opportunity

Once you’re published, we amplify the impact. We help you share press, build credibility, and strengthen relationships across media, customer, and investor platforms.

The Otter PR Method for E-Commerce PR Campaigns

When it comes to getting your e-commerce story heard, you need an e-commerce PR firm with experience, connections, and results. Otter PR brings over 300 years of combined media expertise across DTC retail, online marketplaces, e-commerce technology, and consumer goods.

We’ve helped e-commerce leaders get featured in Forbes, Business Insider, TechCrunch, Retail Dive, and The Wall Street Journal. With Otter on your team, your brand will gain visibility, credibility, and traction in the world’s top media outlets.

It’s your story. Let’s make it matter.

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Get Featured in Top Media Outlets for Your E-Commerce, DTC, and Online Retail Brands

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Otter PR FAQs

Why hire an e-commerce publicist?

E-commerce publicists have the connections, experience, and strategy to get your story into top-tier media. Whether you’re launching a DTC brand, scaling an online marketplace, or building a retail tech company, our team helps cut through the noise and position your company where it matters — in front of customers, investors, and the press.

What is the best press release format for e-commerce brands?

E-commerce press releases need to be clear, engaging, and built for shareability. We create official announcements for product launches, seasonal drops, partnerships, funding rounds, and platform updates — distributed to top publications like Forbes, Business Insider, Retail Dive, and Yahoo Finance.

Can I see Otter PR’s e-commerce case studies?

Absolutely. Our e-commerce PR firm helped e-commerce brands get featured in Forbes, Business Insider, and TechCrunch — while driving visibility, investor interest, and customer growth for DTC startups, online retailers, and marketplaces. Visit our case studies page to explore real finance success stories.

Which PR package is best for e-commerce brands?

Every e-commerce brand is different. Our most effective option is a monthly PR strategy that includes guaranteed media outreach, thought leadership, and earned press. We also offer a la carte placements and customized launch campaigns tailored to your goals. Schedule a free consult to learn more.

Can you help position our founder as an e-commerce thought leader?

Absolutely. We specialize in turning e-commerce founders and executives into recognized thought leaders. From securing podcast features and interviews to ghostwriting contributed articles in outlets like Forbes, Business Insider, and TechCrunch, we help elevate your personal brand to match the credibility of your company.

What is the best PR strategy for an e-commerce launch?

For launches, timing and storytelling are everything. We combine pre-launch press, media outreach, and influencer partnerships to build momentum and trust. Our PR strategies are tailored to product drops, seasonal campaigns, retail expansions, and platform launches — driving results across customer, investor, and industry channels.