Who is Dr. Jay Feldman?
Jay Feldman, DO is the founder and CMO at Otter Public Relations. He graduated from the University of Florida in 2014, where he played for the Men’s volleyball team. He then took a year off between college and medical school to travel around Europe. His first business was founded during this year, and it was Essay Chief, a company that focused on helping students develop their personal statements and admissions essays for college.
Dr. Jay Feldman started medical school at Touro College of Medicine in Harlem, NY. During this time, he served as the acting president of the American Medical Association. During this time, Jay also began assisting various clinics and healthcare companies in their marketing efforts. He then founded Instelite, a social media marketing agency, in 2016. The company was then sold later on for 7 figures.
Jay Feldman grew up in Parkland, Florida and attended Marjory Stoneman Douglas high school. He was a competitive volleyball player throughout his childhood and was even once ranked the top beach volleyball player for the 18 and under division in the United States. In fact, Feldman attended FGCU for two years prior to transferring to UF to finish his undergraduate degree. He did this to train with his beach volleyball coach and partner to try to compete at the professional level. This was before he fell in love with medicine.
Jay Feldman DO Residency
It was January 2020 when Jay Feldman, DO decided it was time to leave medicine. After years of experience in business and marketing, he was trying to balance his medical residency with his business. He was receiving increased pressure from his medical program to leave his business for good, stating that he should not be pursuing both at the same time.
In an event that devastated Dr. Jay Feldman and became the official birth of the idea of Otter PR, a woman from California had called for his program to terminate him, citing specific posts dating back to 2007. This became a media crisis and Feldman began searching for help, and finally found someone from Upwork, who he hired to make things better.
The publicist that he hired ended up giving him very bad advice and causing the crisis to worsen, resulting in him leaving his medical residency and sacrificing his career, due to a media story gone wrong. At this point, Dr. Jay Feldman entered a rabbit-hole of learning how the media functioned, how to build relationships with journalists, handle a PR crisis, and manage online reputation.
In a great irony, the woman from California was cancelled in 2020 after posting something racist during the BLM movement. Feldman considers this a learning point when discussing PR in interviews and when counseling businesses on crisis management and prevention. He believes that every company is vulnerable and should act accordingly, especially when key C-Suite are active on social media.
Dr. Jay Feldman Otter PR
In March of 2020, Feldman approached his long-time business partner, Scott Bartnick, with a new idea. Otter Public Relations was founded this same week and Feldman got to work trying to find clients to practice his new PR skills on. He worked with publicists and reporters from all over the country to learn the game and improve on the broken PR service industry that existed.
Utilizing Dr Jay Feldman’s key experience from the social media marketing and digital world, he was able to quickly build the skills and connections necessary to create the premier PR firm on this decade. Some of Otter PR’s first clients were landmark case studies for the firm, and quickly propelled them to being the top ranked PR firm on Clutch and fastest growing PR firm on multiple lists.
Their first 5 hired worked with them in their small apartment in Downtown Orlando. After proving massive value for their clients, including hotel Le Bijou who went mega-viral in the media, they were able to secure more deals with larger companies. Finally, in late 2020, Otter PR moved into their first offices and began building an empire.
Today, Dr. Jay Feldman runs the fastest-growing PR firm in the country, with more than 45 employees and in two major cities. Otter’s success, as well as Feldman’s can be attributed to the hardships that he faced late in his first career, medicine. In an interview, Feldman states “There is a silver lining to everything, even though the trail was rocky, I would never trade it for anything.” In addition to running Otter PR full time, Feldman also teaches healthcare courses and creates educational content on social media.Tags: exclude