Create a Crisis Management Plan

Do not wait for a crisis to occur to seek out help. If your business is successful, it is vulnerable to attack. Take action today to protect your brand with a crisis communications plan and strategy before a crisis arises. Our team of crisis experts will work with you to make sure that your brand is safe, forever.


Crisis Plan


Why You Need a Crisis Management Plan

Imagine an employee at your company has been publicly accused of a crime. Whether or not it is true, your response is critical. Even the slightest misstep could cause a tail-spin of repercussions for your business. 

Plan now and decrease the time your brand spends in a crisis or prevent the crisis completely. By working with Otter, you are protecting your brand and your name by being proactive.


Ongoing & Lifetime Support

No matter what, when a crisis happens, no plan is going to be able to prepare you completely. That is why we offer a lifetime support structure. If a crisis arises, we will be there to help you apply your plan and take the necessary steps. We also offer discounts on crisis management services if you need them.

Why Otter?

Otter Public Relations is one of the top PR firms in the United States. Our large firm works with some of the most reputable media publications and brands from across the globe. We are deeply entwined with legacy media companies and have the resources to help you prepare and act should any media crisis arise. Due to our extensive experience and insights from our experts, we can help you prepare for any situation.

Experts in Crisis Management

Your Crisis Planning Team

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Scott Bartnick

Co-Founder & Amazon Expert

Scott is an eCommerce and Operations expert. He has worked with top brands and fortune 500 companies to earn them press and help them succeed. Scott is also an engineer and Eagle Scout. Meet Scott

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Colleen Falco

VP of Communications

Colleen is an avid blogger who writes for a number of publications. She is also one of the top Irish dancers in the country and a professional artist. Meet Colleen

Josh Wilson


Josh has more than a decade of PR experience, most recently serving as a Communications Director in the U.S. House of Representatives. He is a proud graduate of the University of Northern Iowa. Meet Josh

Gigi Marino

Publicist & Journalist

Gigi Marino has a background in higher ed and has been a writing professor and magazine editor. She is working on a collection of poetry titled Earthshine Sisters, about her own sister's experience with breast cancer.

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Santiago Arbelaez

Director of Client Relations

Santiago is a recent FSU graduate with a passion for performing and entertainment management. He is a talented vocalist and pianist who has performed in many esteemed Opera houses and the Beacon Theatre.

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Thomas Mustac


Thomas holds a Masters Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness. Meet Thomas

Carlton Lee


I am a current Grad Student at UCF with a degree in Interpersonal Communication, specializing in Interpersonal, Organizational, Intercultural Communication and Conflict. I enjoy writing music, skateboarding, and attempting to new languages.


Director of Pawthority

Ask anyone, Mage has the biggest social pawthority — and biggest paws around. Not to mention he can be quite calming during a crisis.