The widespread adoption of social media as a marketing tool can be traced to the launch of Myspace in 2003 and Facebook in 2004. Over
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form of accountability and societal change,
It happened to Matt Damon. It happened to Chrissy Teigen. It happened to Dr. Seuss. They were all “canceled” because of behavior that violated the
Reputation management is everything. Your number one asset is not your degree or your bedside manager; it is your reputation.
The music industry opened the doors wide for the indie artist when it went digital. It made it exponentially easier to record music, distribute music,
Google is the most visited site on the web. In January 2022, 2.6 billion people visited Google every day and they conducted an average of
Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. You have the opportunity to
Search on Google for Jeff Bezos, Mark Zuckerberg, or Tim Cook and the first result you will see is not their personal website, corporate website,
Organic social media is still a massive part of growing your business or personal brand. The right combination of content and placement can make or
Did you know that Instagram can be used for more than uploading pictures of your dog or that vacation you went to last summer? Social
© Otter PR 2022
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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