9 Tips to Protect Your Brand from Being Canceled

typerwriter with cancel culture written on paper

It happened to Matt Damon. It happened to Chrissy Teigen. It happened to Dr. Seuss. They were all “canceled” because of behavior that violated the expectations of the culture. Each suffered career setbacks because of the movement known as cancel culture. Celebrities are not the only ones who can find themselves the target of cancel […]

Top 3 Places You Should Be Pitching Your Music<strong></strong>

Music guide book

The music industry opened the doors wide for the indie artist when it went digital. It made it exponentially easier to record music, distribute music, and make money from music. Still, the fact that success comes easier does not mean success is automatic. The truth is only about 0.000002 percent of musicians become “successful.” Breaking […]

SEO for Beginners: Rank Number 1 on Google in 2022

analytics

Google is the most visited site on the web. In January 2022, 2.6 billion people visited Google every day and they conducted an average of 8.5 billion daily searches. That’s 99,000 searches every second. Businesses that want to connect with Google visitors have two options. Paying for Google ads is the first option. While ads […]

Why You Should Use Micro-Influencers to Go Viral

an infulencer taking selfie

Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. You have the opportunity to work with Serena Williams or Allen Swan. In case you don’t know, Allen Swan is a professional fitness trainer who is considered by some to be one of the top […]

How To Get a Wikipedia Page – Tips From the PR Pros

Wikipedia Page Otter PR

Search on Google for Jeff Bezos, Mark Zuckerberg, or Tim Cook and the first result you will see is not their personal website, corporate website, or Twitter feed. Rather, it is their Wikipedia page. For individuals and brands looking to improve their online reputation, few resources can boost credibility to the degree that a Wikipedia […]

How to get your brand traffic from Organic Social Media

an influencer working on his computer

Organic social media is still a massive part of growing your business or personal brand. The right combination of content and placement can make or break how you create, cultivate, and grow your online community, but the platforms that facilitate this type of content have largely become pay-to-play. This means that you will likely get […]

How To Use Instagram To Build Your Personal Brand

a phone and a laptop image

Did you know that Instagram can be used for more than uploading pictures of your dog or that vacation you went to last summer? Social media marketing has advanced to the point that Instagram can be used as a personal branding tool. Think about Instagram as the modern day business card! If you leverage your […]

How To Write A Music Press Release: 15 Tips And Tricks

mic in a music recording studio

So, you have (or represent) a band or you’re musically inclined. Congratulations! You’re officially the president of the Cool Kids Club (and no, we didn’t just make that up…). But, how exactly do you write a music press release without a music publicist so that you can share your awesomeness with the world? Here’s the […]

13+ Top Strategies To Enhance Your Instagram Marketing

an influencer watching her images on instagram profile

Instagram Marketing: Instagram – As of today’s most popular sales platforms in the world. The platform offers a wide range of ways for users to utilize its benefits. Instagram marketing is effective social media marketing to promote your brand and business.  If you are looking at various ways to use Instagram for marketing, you can […]