Hosting an event can be an effective way to generate publicity and PR for your brand, but it’s certainly not a guarantee. Every avid event
The purpose of companies is to create value for their key stakeholders, but especially their consumers. As such, companies need to figure out ways to
The business world can be a fickle place. With the click of a button, you can go from being the hottest viral sensation to having
One of the best ways to generate buzz for your brand is to secure media coverage in the top outlets for your specific industry. Getting
The widespread adoption of social media as a marketing tool can be traced to the launch of Myspace in 2003 and Facebook in 2004. Over
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form of accountability and societal change,
It happened to Matt Damon. It happened to Chrissy Teigen. It happened to Dr. Seuss. They were all “canceled” because of behavior that violated the
Reputation management is everything. Your number one asset is not your degree or your bedside manager; it is your reputation.
The music industry opened the doors wide for the indie artist when it went digital. It made it exponentially easier to record music, distribute music,
Google is the most visited site on the web. In January 2022, 2.6 billion people visited Google every day and they conducted an average of
© Otter PR 2022
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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