As a publicist, your main goal is to get your client the media coverage they are looking for. What a better way to do this than directly pitching stories to journalists?
Only the most influential and popular Instagram accounts will ever see the blue verification tick beside their names, which makes it a sign of status in some way. This also explains why it can be incredibly challenging to get verified on Instagram.
Have you ever seen your fellow financial advisors getting all the ink? Do you wonder what it takes to qualify as a quoted expert in your field? Do you know how they became trusted sources? Better still, has a reporter ever called you for insight about financial advisory matters? If you’ve seen your competitors getting […]
Why would you spend your hard earned money on hiring a publicist? I mean, it is not even a physical service. Well, I am here to tell you why hiring a publicist is vital. Even though you cannot directly feel or touch the evidence of having a Publicist, you can see the impact in various […]
Everyone, yourself inclusive, knows how important the role of content is in boosting marketing. You create good content already and have built up quite a following of followers who subscribe to your blog posts and share with an even wider audience. While this feat is admirable, it does not take into consideration certain people who […]
I know you wish that publishing your post is enough to get the traction you need but then, it’s just the beginning as bloggers and journalists now know. A major contributing factor to the success or otherwise of your work is how well you can promote it on social media. Why is this so? Your […]
With Google planning to increase global podcast listenership, now is the right time to consider podcasts as part of your wider PR strategy. If you’ve not been paying attention, podcasts are among the fastest growing media around, and you’re already missing out by a mile. According to Edison Research, more than 22% of Americans listen […]
A press release tells a story the way it should be told. The basic constituents of a successful press release are simple. Caption. Opening Line. Body. Contact Details. So, you would expect that entrepreneurs and professionals will know how to write one. Unfortunately, many do not. There is an expected standard, which is natural for […]
Chances are that you do not have your own PR person like most public figures. But then, if you’re a public figure, PR person or not, you still need to be actively involved in creating a strong reputation for your brand. Whoever you are and whatever you do, you need to be able to build […]
Every challenge is an opportunity to learn and become a better version of yourself. Whether this challenge is personal, financial or has to do with your business, there are certain lessons you can take away from such circumstances to help you grow and thrive once again. These life lessons cannot be forgotten in a rush. […]