What Is Lifestyle Public Relations and Why It Matters
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If you work in branding or marketing, or if you’re involved in any industry in which consumer perception is vital, you’ve likely heard the term
Category: Public Relations
Public Relations and Social Media: A Perfect Match?
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Public relations (PR), which was once associated with press releases and news conferences, has changed dramatically in recent years. This evolution is largely because public
How Enterprise Tech PR Drives Lead Generation
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Otter PR understands the impact of effective communication. Enterprise Tech PR is not just an industry buzzword- it is a strategic imperative for technology companies
Why Every Business Needs a Thought Leadership Strategy
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In the U.K. and France, a survey revealed that the percentage of consumers selecting brands based on shared values surged from 17% to nearly 60%
Public Relations Partners for Tech Companies
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When entering competitive markets in New York City, Miami, or Los Angeles, choosing the right public relations partners is not only a strategic choice—it’s a
How Public Relations Services Build Brand Trust
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Every expert is now an online expert, and every expert online is competing for your attention in a saturated digital landscape. In this climate, personal
Importance of Media Relations for Brand Growth
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As modern media continues to evolve and move increasingly online, the importance of media relations in a company’s marketing strategy cannot be understated. With the
Trends Shaping the Public Relations Industry
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Public Relations experts play a major role in a brand’s online reputation. A strong PR campaign doesn’t just push your name out into the world
Should You Invest in Marketing or Public Relations?
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The agile business world demands a strong presence and trust in the audience in today’s dynamic business arena. This is where public relations (PR) works.
Essential Strategies for Successful Medical PR
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What is the secret to a successful medical PR strategy for healthcare organizations? It starts with a well-balanced plan that combines traditional media outreach with
