
Understanding Advertising and Public Relations
Today’s age of business, an intricate world where things get tough out there; two necessary tactics exist, which shine forth as strategies to create exposure
Today’s age of business, an intricate world where things get tough out there; two necessary tactics exist, which shine forth as strategies to create exposure
We’ve all seen familiar faces on TV, invited by news outlets to discuss key topics. They’re called upon because of their deep knowledge—and because they
Crisis in PR. Just hearing those words can make any business owner uneasy. You might hope it never happens to your company, but the truth
Healthcare public relations is no longer an option in the medical world. Healthcare public relations firms act as the gatekeepers that define the visibility, authority,
For decades, public relations has played a foundational role in brand strategy. But the channels and tools for doing so have changed dramatically. Today, businesses
Client success is paramount in any social media PR agency, most importantly to one that serves high-caliber professionals in tech, law, medicine, and real estate.
A crisis management PR plan is more than just paperwork; it is a strategic shield for your organization. In today’s unpredictable climate, having a well-structured
Media relations in public relations play a pivotal role in how brands are perceived by the general public, various industries, and members of the press.
Companies rely on public relations as they do any other specialty, because of expert efficiency. Rather than trying to make an inside team with unique
Succeeding in crisis management PR is harder than ever—digital platforms move faster, public scrutiny is constant, and misinformation spreads instantly. Businesses need fast, flexible strategies
© Otter PR 2022
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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