Category: Digital Marketing

a man writing on glass mirror, the 5 pieces of Toolkit for Journalist Pitching

The Perfect Toolkit for Journalist Pitching

Pitching your clients and stories on them to journalist will be a key part of your work as a publicist. When doing this, you need to be prepared and come to the reporters with the stories already created so they see you know what you are talking about and why it would be good for them to cover this pitch.

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a joint puzzle with letter P & R

A PR Strategy is Always Needed

When you create a company, there are a few things you need to be aware of to succeed. It is very important that you establish the approach you want to take with the promotional activity you want to do to become successful.

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ecommerce written on keyboard

Why Your eCommerce Product Needs PR

Every business needs to work with a PR agency in order to reach their audience, sell their products, and meet their financial goals. eCommerce businesses are no different. Just because you are online based, it doesn’t mean you don’t need the expert help to get the media coverage that will improve your brand image in the eyes of possible customers. Keeping that in mind, here is a list of reasons why your eCommerce product needs PR.

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man working on laptop while a cup green tea is in his left hand

How to Promote Your Articles Online for Free

We’ve worked hard to get you an amazing article on a top media site. But hold your celebrations. This is only the first step. Yes, the SEO is going to help you rank on google and yes, you can use this as bragging rights to your customers and friends. But no, this does not mean millions of people are going to read it!

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Are you a good fit?

The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold

Mike Mandell

@lawbymike

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