Why You Should Use Micro-Influencers to Go Viral
Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. You have the opportunity to
Imagine that you own a fitness apparel company. For your next marketing campaign, you want to do something with influencers. You have the opportunity to
Building a media list is an essential foundation for any PR campaign.
So, you have (or represent) a band or you’re musically inclined. Congratulations! You’re officially the president of the Cool Kids Club (and no, we didn’t
YouTube is one of the fastest growing video sharing platforms out there. There are lots of content creators growing each day by creating and watching
As a small business owner, it’s important to keep up with the latest marketing trends. The new year is already almost two months in and
We are now in the era where the internet is king. Did you know that as of February 2019, at least 74 percent of Americans
You might have heard of the terms “public relations” and “marketing” associated with one another. Maybe you know someone who works in one sector. Maybe
A guest post, whether a blog post or an article on a magazine or newspaper, is a written piece published under your name on a third-party media outlet.
When it comes to PR activities, there are two ways in which you can measure your ROI.
As you begin to create your PR startup, there are a few steps you cannot miss. We have created a checklist that will easily guide you and help you be prepared.
© Otter PR 2022
The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold
Mike Mandell
@lawbymike
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