Hero Trainer is an application that awards video game users for walking through various incentives. Through working with Otter PR, they were able to massively increase their user-base and secure national media attention. This was especially relevant during COVID with a massive increase in gaming and obesity worries.
Yash came to us with a brilliant idea for helping gamers stay in shape through COVID, when people were stuck inside with gyms closed. He had a stellar product and partnerships, but needed the exposure necessary to turn Hero Trainer from a great idea into a national phenomenon.
We needed to figure out the perfect way to communicate this idea to gamers in a way that made it fun as well as beneficial financially. We also needed to find a way to get Technology coverage for this product in addition to Business and Gaming-specific coverage. Several different angles were needed.
Through a targeted PR outreach campaign, we were able to generate massive interest in this platform by health & wellness publications as well as video game industry outlets. We did this by positioning Yash as a visionary entrepreneur who really wanted to improve the health of the gaming community.
We were able to hit technology by utilizing our media network and positioning it as a humanitarian technology and that by covering it, they were helping increase health awareness. Finally, we were able to hit the gaming industry publications through targeted pitches to gaming journalists who were able to use the product first-hand.