Project Overview
UpNow is a Self-Hypnosis App that is looking to gain traction outside of the founders home of Hong Kong. Ms. Deschemin wants to make hypnotherapy mainstream as meditation and mindfulness have become staples of mental health practices. Ms. Deschemin’s app targets a wide variety of issues people want to target from weight loss and tinnitus to sports performance and mental health. Hypnotherapy is a proven yet under utilized tool that can change people’s lives for the better.
The Problem
UpNow is making hypnotherapy accessible and affordable for those that may not have the resources or the money. With a wide variety of audios, Ms. Deschemin has provided over 100 audio to target each individual’s needs.
The Strategy
Otter PR positioned Christine Deschemin as a thought leader in mental health and performance. We landed Ms. Deschemin an interview in Health Magazine talking about the benefits of hypnotherapy and an interview in AskMen about how hypnotherapy can help maintain fitness goals. During the Presidential election we pitched “How to manage Election Anxiety” and organized an interview at Parade.com. A unique campaign we ran involved a partnership with World Champion, Riverdance Lead Dancer, and Lord of the Dance lead dancer, Ciara Sexton. Ciara and Ms. Deschemin develop an audio made specifically for Irish Dancers. This lead to top placements in dance industry publications as well as speaking at Dance Performance Workshop, A Source of Inspiration. We targeted many industry publications that got UpNow exposure through a large variety of audiences.
