Case Study

Project Overview 

Tim Murphy is the Chief Executive Officer for APX Operating Company dba Boomers Parks. Mr, Murphy helped the private equity firm, Cerberus, acquire the assets of Apex Parks Group for Boomers, Big Kahuna’s and Sahara Sam’s Water Parks & Los Angeles SpeedZone.

Boomers! Parks is a chain of family entertainment centers which feature indoor activities such as carousels, kiddie swings, restaurants, musical shows, and video game arcades, and outdoor activities such as miniature golf, kiddie rides, bumper boats, batting cages, go-karts, kiddie roller coasters, and laser tag.

Building Community Is Good Business- Tim Murphy: Entrepreneur Leadership Network Contributor https://www.entrepreneur.com/article/380846

The Problem 

As the world continues to reopen and return to a sense of pre-pandemic normalcy, many industries that rely predominantly on face-to-face customer interaction are still struggling to recuperate and stabilize, such as the family entertainment center (FEC) and theme park industry.

9 Things you May Not See In Theme Parks Anymore ttps://www.rd.com/list/things-you-wont-see-in-theme-parks-anymore/

The Strategy 

Think bigger, think Boomer:

Murphy has made a career for himself as an expert financier and strategist within the realm of FECs and family theme parks. His track record in turning businesses around and revitalizing them from the ground up is only eclipsed by his passion for the FEC and theme park industry, and providing each one of his guests with an unforgettable experience.

Not Your Grandfathers Theme Park:

Boomers Parks is focused on transformation for the future, with plans to “gamify” the park for a more interactive digital experience. Boomers is opening more parks, extending their hours, changing their food options, and including revolutionary VR, AI, and customized projection technology to elevate the FEC experience for all their guests.

For first time, average pay for supermarkets and restaurant workers tops $15 an hour. https://www.washingtonpost.com/business/2021/08/08/fifteen-dollar-wage/

Tags: amusement parks
Gigi Marino

Gigi Marino

Gigi has a master's degree in nonfiction writing from Penn State and has spent most of her professional life in academia as a writing professor, magazine editor, photography director, and director of communications. She is a poet, essayist, and science writer who loves to garden, hike, kayak, cook, do yoga, participate in Renaissance Fairs, and volunteer for clinical trials. To top it all off she is an incredible publicist.

Publicist

Gigi Marino

Gigi Marino

Gigi has a master's degree in nonfiction writing from Penn State and has spent most of her professional life in academia as a writing professor, magazine editor, photography director, and director of communications. She is a poet, essayist, and science writer who loves to garden, hike, kayak, cook, do yoga, participate in Renaissance Fairs, and volunteer for clinical trials. To top it all off she is an incredible publicist.

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