Tim Murphy

Project Overview 

Tim Murphy is the CEO of APX Operating Company (d.b.a. Boomers! Parks). Murphy helped the private equity firm, Cerberus, acquire the assets of Apex Parks Group for Boomers! and Big Kahuna’s.

Boomers! Parks (a.k.a. Boomers) is a chain of family entertainment centers (FECs) which feature indoor activities such as carousels, kiddie swings, restaurants, musical shows, and video game arcades. Its outdoor activities include offerings such as miniature golf, kiddie rides, bumper boats, batting cages, go-karts, kiddie roller coasters, and laser tag.

The Problem 

The COVID-19 pandemic has permanently affected virtually every aspect of the hospitality industry. As a result, family entertainment center (FEC) and theme park industry leaders are struggling to find ways to keep their businesses afloat and successful as they continue navigating this new normal. 

While the world continued to reopen and return to a sense of pre-pandemic normalcy, many within the FEC and theme part industry — which has historically relied on face-to-face customer interaction — still struggled to recuperate, attract new guests, and keep them coming back.

The Strategy 

“Think bigger, think Boomer:” Otter PR leveraged Murphy’s track record in turning businesses around and revitalizing them from the ground up with his passion for the FEC and theme park industry. As the world continued to emerge from the pandemic’s impact, our team positioned Boomers Parks as the industry’s leading innovative brand that creates unique experiences every single time for its guests.

“Not Your Grandfathers Theme Park:” Entertainment is changing, and Boomers Parks is focused on transformation for the future. Otter PR focused on their plans to “gamify” their parks for a more interactive, digital experience. Boomers is opening more parks, extending their hours, changing their food options, and including revolutionary VR, AI, and customized projection technology to elevate the FEC experience in the digital era today.

Business Impact (results)

From Otter PR’s efforts, Boomers Parks and Tim Murphy were featured in a number of top-tier publications that directed new guests and potential partnerships to the Boomers website. In addition, Otter PR helped Boomers publicize the grand re-opening of their location in Boca Raton, Florida, and connected Murphy with various thought leaders interested in the intersection of technology and entertainment.