Project Overview
Tim Murphy is the Chief Executive Officer for APX Operating Company dba Boomers Parks. Mr, Murphy helped the private equity firm, Cerberus, acquire the assets of Apex Parks Group for Boomers, Big Kahuna’s and Sahara Sam’s Water Parks & Los Angeles SpeedZone.
Boomers! Parks is a chain of family entertainment centers which feature indoor activities such as carousels, kiddie swings, restaurants, musical shows, and video game arcades, and outdoor activities such as miniature golf, kiddie rides, bumper boats, batting cages, go-karts, kiddie roller coasters, and laser tag.
The Problem
As the world continues to reopen and return to a sense of pre-pandemic normalcy, many industries that rely predominantly on face-to-face customer interaction are still struggling to recuperate and stabilize, such as the family entertainment center (FEC) and theme park industry.
The Strategy
Think bigger, think Boomer:
Murphy has made a career for himself as an expert financier and strategist within the realm of FECs and family theme parks. His track record in turning businesses around and revitalizing them from the ground up is only eclipsed by his passion for the FEC and theme park industry, and providing each one of his guests with an unforgettable experience.
Not Your Grandfathers Theme Park:
Boomers Parks is focused on transformation for the future, with plans to “gamify” the park for a more interactive digital experience. Boomers is opening more parks, extending their hours, changing their food options, and including revolutionary VR, AI, and customized projection technology to elevate the FEC experience for all their guests.
