Project Overview
Threadmill Home Linen is a sustainable fabric company. Their mission is to create their product using sustainable energy practices, no plastics in their packaging, and fair wages for their workers. Their focus on being carbon neutral is important to them, as they see other companies damaging our planet. They are seeking press to get their sustainability message out to consumers and to drive traffic to Threadmill’s website.
The Problem
They were not well known in the United States and desired to improve product ratings.
The Strategy
We started pitching Threadmill as a sustainable brand, then realized we were getting more top-tier traction when pitching to reporters for gift guides which has been very helpful in getting their brand out.
Business Impact (results)
Threadmill now has increased brand credibility online, and their SEO has improved significantly through top-tier wins. With the help of Otter, the overall brand image has improved, giving Threadmill added online credibility and building trust within the target audience.
