By the end of The Porch Swing Company’s media campaign, the company reached a potential global audience of 84.6 million people, resulting in over 420,000 unique views and clicks on a total of 163 unique placements in high-target publications.
Project Overview
The Porch Swing Company was founded in 2008 to bring exclusive, handcrafted furniture to any outdoor space, making it feel like an extension of the home. With one of the largest online selections available and six exclusive brands, the e-commerce brand focuses on timeless products designed for comfort and durability.
The Porch Swing Company has established long-standing relationships with Pennsylvania’s Amish communities and takes pride in its unique, handcrafted, made-to-order outdoor products. The company’s available products range from outdoor porch swings to swing beds, gliders, rocking chairs, pergolas, and swing stands.
Client Goals
The Porch Swing Company wanted to be highlighted in home & garden and lifestyle magazines to enhance the credibility of its products and increase sales.
Additionally, since its handcrafted items are not mass-produced, the company wanted to promote their quality over anything else, as this is the company’s primary differentiator in the competitive US outdoor furniture market. Achieving this goal required significant media coverage highlighting the company’s commitment to unique, handcrafted outdoor products.
The Strategy
By emphasizing The Porch Swing Company’s established relationships with Amish communities, we positioned its unique handcrafted products as lasting staples of any modern home. We also paid close attention to the changing seasons when crafting media pitches, with topics such as “How to keep your yard a sanctuary in all climates,” and crafted several holiday listicles and gift guides emphasizing the value of gifting a generational family heirloom.
To accomplish this, our team dove into showcasing The Porch Swing Company’s main value proposition through:
- Press Releases: Highlighting new products and the company’s new sales.
- Pitching both Mid- and Top-Tier Media: Casting a wide net for the best opportunities.
- Focusing on Home Magazines: Offering expertise through interior design queries and angling its products as ideas for interior design pieces.
- Listicles: Helping get the company’s products into top-tier placements.
- Seasonal Pitching: Targeting warmer areas of the US during winter, and providing tips for readers in colder regions on staying warm while enjoying their porch in winter.
Success
Our comprehensive media campaign for The Porch Swing Company achieved its goal of being featured in numerous listicles and home & garden and lifestyle magazines, helping secure its spot as an industry leader of unique, handcrafted outdoor furniture. Our team successfully helped the company gain coverage in prestigious top-tier outlets by highlighting its established relationship with local Amish communities and its commitment to using expertly crafted materials in each of its products.
However, the true success of The Porch Swing Company’s campaign was the rapid traction the brand received from its top-tier media coverage. For example, after being featured in a Home & Gardens listicle in October 2023, the company was subsequently featured in OK! Magazine’s December 2023 holiday gift guide and another listicle for Southern Living’s top 12 porch swings of 2024.
Tags: e-commerce, lifestyle
