Project Overview
The Healthy Brain Clinic is a research and educational business promoting brain health, specifically focusing on Alzheimer’s Disease. They continually provide education about brain health to the community, including senior care centers as well as hosting a podcast promoting a healthy lifestyle.
The business’s founder, Dr. Dung Trinh was seeking press to promote The Healthy Brain Clinic through media coverage. His mission was to spread awareness about Alzheimer’s disease and trending research related to it.
The Problem
The purpose of this business is to spread awareness about Alzheimer’s disease. Prior to joining Otter PR, Dr. Trinh sought to achieve this by promoting brain health and providing education to both patients and caregivers about the disease, as well as its impact on those diagnosed with it.
However, Dr. Trinh soon realized that he would require access to a broader network of journalists and reporters to generate awareness for his business and personal brand. During initial talks with our team, he expressed a strong desire to establish both himself and his company as the go-to experts for everything related to Alzheimer’s disease.
The Strategy
Otter PR capitalized on trending news cycles in relation to Dr. Trinh’s specialty, allowing us to achieve a consistent stream of top-tier successes for The Healthy Brain Clinic. We also focused on connecting Dr. Trinh with journalists reporting on news within the healthcare industry to establish relationships in the media. The goal of these two endeavors was to position Dr. Trinh as a consistent and reliable source for Alzheimer’s disease and provide opportunities for him to comment on other healthcare-related matters as a subject matter expert.
The most successful pitch angle we established for Dr. Trinh was regarding the FDA’s decision to approve a groundbreaking treatment for Alzheimer’s. From the success of this pitch, our team was able to schedule several interviews for Dr. Trinh with top-tier publications regarding the novel drug and its potential impact on future research of Alzheimer’s disease.
Business Impact (results)
Following the success of our comprehensive media strategy, Dr. Trinh has rapidly evolved into a well-respected and sought-after thought leader in the healthcare industry. He continues to receive invitations from journalists and publications to discuss some of the most pressing and important topics in the modern healthcare industry.
As a result of partnering with Otter PR, Dr. Trinh has been featured in top-tier outlets including Medical News Today, Healthline, and WebMD. This has provided Dr. Trinh with greater brand awareness for The Healthy Brain Clinic and recognition for himself as a thought leader and subject matter expert for all things related to Alzheimer’s disease.
Tags: HEALTH & WELLNESS, MEDICAL
