Project Overview
Stella Dinnis is a licensed Medical Aesthetician with advanced training in laser techniques, medical-grade peels, microneedling, Hydrafacial, PRP/PRF, and specializes in phlebotomy. She is certified in multiple laser systems and has over 12 years of experience in the medical aesthetics field. Throughout her career, she has focused on treating various skin types and conditions, continually advancing her expertise by attending skincare and healthcare anti-aging seminars nationwide.
Stella’s approach is holistic, treating both from the inside out and the outside in. Her specialty lies in designing personalized programs for each client to enhance their appearance and promote optimal skin health, setting her med spa apart from others.
St. Pete Wellness and Med Spa is a state-of-the-art facility that specializes in advanced laser and cosmetic treatments aimed at enhancing clients’ appearance and well-being. Its highly trained team is committed to personalized care and ensures each client achieves their desired results. Services offered at St. Pete Wellness and Med Spa include laser hair removal, Botox and filler injections, PRP and PRF treatments, and specialized weight loss programs — all delivered using the latest technology and techniques for safe, effective, and long-lasting outcomes.
Equipped with cutting-edge laser equipment, St. Pete Wellness and Med Spa remains at the forefront of the industry, continuously updating its knowledge and skills. With a dedication to client comfort and satisfaction, Stella and her team strive to make every visit a comfortable and enjoyable experience for their clients.
The Problem
Before partnering with Otter PR for her comprehensive media campaign, Stella aimed to establish her med spa as the go-to spot for treatments such as Botox, laser, and weight loss solutions in St. Petersburg, Florida, to empower local residents to feel confident in their skin. Despite her extensive expertise and loyal clientele, many in the St. Pete/Tampa Bay area were still unaware of the transformative services she offered.
During initial talks with our team, Stella highlighted her priority was to increase the visibility of her med spa, particularly by engaging local influencers and community leaders to spread the word about the benefits of the services she and her team offer. We knew the biggest challenge would be securing media coverage and recognition in a competitive market while showcasing the life-changing results her services could provide. To achieve this, we needed to position Stella as the trusted expert in med spa treatments in St. Pete, leveraging influencer partnerships to create buzz and elevate her med spa as the go-to choice for beauty and wellness in the Tampa Bay area.
The Strategy
To amplify Stella’s presence, we secured opportunities for her to share her expertise in top local outlets like Florida Independent and South Florida Reporter, highlighting her authority and creating opportunities for local media attention. By aligning Stella’s insights with trending topics in beauty, wellness, and self-care, we successfully positioned her as a key figure in the local med spa scene.
To promote the services offered at St. Pete Wellness and Med Spa, our team strategically partnered with local influencers in the beauty and wellness space, pitching them on the benefits of Botox, laser treatments, and weight loss services. These influencers shared their personal experiences with Stella’s treatments, showcasing the results to their engaged audiences.
By aligning Stella’s expertise with trusted local voices, we substantially amplified her med spa’s reach and credibility. The coverage we secured for her and her business included success stories shared by online influencers and social media posts highlighting the latest beauty treatments. We also secured a highlight reel with Creative Loafing, a prominent Tampa Bay lifestyle outlet.
Business Impact (Results)
As a result of our efforts, Stella’s media campaign significantly boosted not only her profile in the wellness industry but also her med spa’s visibility in the St. Pete/Tampa market. One highlight of this campaign was a TikTok video featuring one of the Med Spa’s TMJ Botox treatments, which received over 200,000 views in just 24 hours. The viral post sparked an immediate response from local viewers, with many requesting and booking appointments through St. Pete Wellness and Med Spa’s website.
Ultimately, Stella’s campaign exceeded expectations by successfully leveraging several partnerships with prominent local influencers and trending social media content to drive traffic, increase brand awareness, and position Stella as the go-to expert in med spa treatments. The momentum we generated strengthened her reputation in the community and solidified her med spa’s place as the leading go-to destination for beauty and wellness in downtown St. Pete.
Tags: HEALTH & WELLNESS
