Case Study

Project Overview 

Sabrina Bradley is “Top Rated” throughout Los Angeles and known as a true hidden gem to the city. Her ultimate goal is to educate the importance of maintaining a healthy daily skincare routine between professional treatments as a lifestyle.

Sabrina discovered her passion for skincare when she was just 18 by attending Mary Kay meetings and skincare talks during her lunch breaks at work. This inspired her to get her esthetician license where she graduated from both Phagan Beauty School in Portland, Oregon, and Marinello Beauty School in Los Angeles, California, Sabrina gained a detailed education in the art of healthy skin and beauty treatments.

Sabrina Bradley used her experience as a skin care professional to launch SkinBySabrina and earned the moniker of ‘Glowmaster’, with her holistic approach to skincare making her a notable name in the industry. Sabrina’s mission became spreading positivity and spirituality by building confidence within her clients from the inside out.

Spectrum News 1: LA Salon Owner Finds Biological Parents While Chasing Her Dreams

The Problem 

While Sabrina Bradley had all the credentials of becoming a big name in the skincare game, she needed to build her client base and reputation. Sabrina’s hope with PR was to share her incredible story about how skincare changed her life and how she could help people do the same.

The Strategy 

Otter PR branded Sabrina as a skincare expert known for her holistic and aesthetic style as a facialist. Her skincare practices are unlike anyone else as she incorporates ancient skincare practices with new-age technology. However, it was not an easy road for Sabrina to earn her title as Glowmaster. Sabrina had a difficult upbringing and overcame many adversities in order to become one of the best in a competitive business.

Otter thought it was important for Sabrina to share her personal life story to create pathos with her clients so they would have more of an appreciation for her work. Additionally, Otter wanted to emphasize the love and respect Sabrina has for her clients. Sabrina stands out from the crowd because she teaches her clients the skincare process and shows them how to live a holistic lifestyle of the mind, body, and spirit. When you have glowing skin it boosts your confidence, success, and can even change your life. That is the message Sabrina declares.

Otter regularly pitched Sabrina Bradley to LA publications and news stations to further build her credibility and clientele in California. This targeted outreach led to Sabrina building a large client list and social media presence. Furthermore, her multiple features in the news, magazines, and blogs increased her ethos in the skincare industry confirming her top expert status.

Business Impact (results) 

Through Otter Public Relation’s efforts Sabrina is a top skincare entrepreneur and is running her very successful business, SkinBySabrina, in Los Angeles. Her client list and client retention has grown through her presence in the press. Additionally, her credibility has also been boosted by her press coverage. Sabrina has had a continuous increase in her social media followers where she is able to reach out to even more people outside the LA area. With her newly elevated platform she is able to spread her message to an even wider audience and inspire all who hear her story.

Danielle Credeur

Danielle Credeur

Danielle has been a broadcast journalist for over a decade, working for NBC affiliates across the nation and currently a CNN journalist. When she’s not working you can catch her enjoying the Florida beaches with her family.

Publicist

Danielle Credeur

Danielle Credeur

Danielle has been a broadcast journalist for over a decade, working for NBC affiliates across the nation and currently a CNN journalist. When she’s not working you can catch her enjoying the Florida beaches with her family.

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