RISE311 (Jason Walsh)

To date, RISE311’s campaign has reached a potential global audience of 580 million people, resulting in approximately 11 million views across more than 30 published articles. Furthermore, online mentions of the company increased by 171%, increasing their total reach by 132%.

Project Overview

Over the past 20 years, Jason Walsh — the top performance trainer for Hollywood stars and creator of Rise Nation — has worked alongside A-list actors such as Pedro Pascal, Brie Larson, Bradley Cooper, and others to help develop their bodies to achieve peak on-screen performances. With his vast knowledge in functional training and athlete performance, Jason co-founded RISE311 to introduce a high-end, plant-derived protein formulated in 311 unique ways to deliver measurable results to athletes, high performers, and wellness-driven consumers. 

RISE311 offers a premium protein product rooted in science, yet it still faced a problem typical of new consumer packaged goods (CPG) wellness brands: a good product with a strong founder, but little media visibility. Thus, RISE311 sought to amplify its brand presence, strengthen its digital footprint, and, most importantly, generate substantial press traction that would eventually drive sales, partnerships, and long-standing brand authority.

Client Goals

RISE311’s innovative product and elite professional backing provided a solid foundation; however, its digital presence and consumer awareness had room to expand to compete more effectively within its category. The core goals of this collaboration were:

1. Grow brand visibility
2. Influence consumer decisions
3. Build online authority
4. Gain industry recognition 
5. Amplify founder authority

Strategy

Otter PR formulated a comprehensive strategy for media, messaging, and digital visibility to amplify both RISE311’s brand and Jason’s stature as an elite trainer through:

• Brand Narration: Showcasing RISE311’s inception — blending Hollywood performance training, scientific formulation, and plant-based innovation — as the key factor setting it apart in the crowded protein product market.
• Thought Leadership & Expert Positioning: Establishing Jason as a top authority in athlete performance and plant-based nutrition through expert interviews, commentary pieces, and wellness features.
• Targeted Media Outreach: Proactively pitching and subsequently publishing articles for product recommendations, expert commentary, and brand features in prominent outlets across fitness, sports performance, nutrition, lifestyle, and entertainment.
• SEO-Driven Content & Backlink Development: Generating a steady flow of promotional, bylined, and educational pieces to influence buying decisions while bolstering RISE311’s online authority.
• Digital Amplification: Ensuring social and digital visibility strategies for all media coverage contributed to RISE311’s long-term discoverability, brand credibility, and growth in online reputation.

Success

Ultimately, Otter PR’s approach for RISE311 delivered high-impact coverage, stronger digital authority, and measurable improvements across visibility and sentiment. Key results included:

• Domain Authority Growth: RISE311’s domain authority grew over 150% from 11 to 27 within just six months.

• Sentiment Analysis: Coverage achieved 0% negative sentiment, driven by 57% positive media attention praising RISE311’s innovation and performance, highlighting consumer admiration, enthusiasm, and strong product approval, with the remaining 43% neutral sentiment achieving the goal of credibility-building educational placements.

• Top-Tier Media Wins: RISE311 secured high-authority coverage across national and industry-leading publications, including Looper, MSN, and Men’s Health.

• Strategic Partnerships & Brand Growth: During the campaign, RISE311 secured a new partnership with Campobasso FC, strengthening the brand’s presence in the performance sports arena and expanding its reach to new athlete communities. RISE311 also announced new protein flavors planned for release in 2026, supported by strong media momentum and an expanded consumer base.

• Client Impact: Otter PR’s strategic efforts had a far-reaching impact. Beyond media placements, RISE311 experienced a visible shift in market perception, transforming the brand into a recognized, authoritative force in plant-based performance nutrition. Key long-term outcomes included:

• Increased consumer trust through expert-backed media coverage.
• Expanded investor and partner interest tied directly to brand visibility.
• Stronger organic search performance due to improved domain authority.
• Consistent brand narrative centered around innovation, elite performance, and scientific credibility.
• Enhanced reputation for Jason as a leading voice in plant-based sports nutrition
• Direct ROI for their product as a result of media coverage obtained.

Through strategic storytelling, persistent outreach, and expert positioning, RISE311 built a stronger foundation for growth, recognition, and market leadership.