Case Study

Project Overview

As one of the world’s leading manufacturers of commercial and household embroidery machines, products and services are distributed in over 150 countries and across six continents through a global network of distributors to help over 3,000 small businesses start in the apparel decoration industry. Ricoma pride themselves in being able to offer the perfect solution for all your garment decoration needs and the support to assure your continued and total satisfaction.

The Problem

Named in “The Power 75” by Stitches Magazine, 5 years in a row, as one of the 75 most influential companies in the apparel decoration space, Ricoma’s mission is to make apparel decoration more accessible to individuals and businesses through their products, training, and support. They continue to go over and beyond to facilitate the success of their clients, while providing tips and tricks on their company blog and Youtube channel.

The Strategy

Looking for press to extend their niche’s reach and continue providing solutions for entrepreneurs looking to start their own custom apparel business from home, CEO Henry Ma and his staff teamed up with Otter PR to provide thought leadership in the entrepreneur and small business space, expanding to manufacturing, supply chain, and custom apparel/fashion industry publications.

We pivoted to promote the accessibility aspects provided by Ricoma and their brother business, Garmeo, as well as the wealth of opportunities for entrepreneurs, working individuals looking for a side hustle, parents that are supporting their kids’ extracurriculars and could make a profit while doing so. Working alongside industry publications including Henry’s expertise, we were able to break into various spaces and introduce the idea of running your own custom apparel decoration company- much more than just your grandma’s embroidery!

We were even able to do a content collaboration with Creations by Nicholas (https://www.facebook.com/watch/?v=1091665471570993) to make an order of kids hats to support this young entrepreneur’s efforts.

Business Impact (results)

Promotion of new products helped one of the latest pieces completely sell out: the mini-vinyl cutters. Significantly increased SEO for the company and CEO, Henry Ma, as well as contributing to their continued success during the pandemic when most other companies in the space suffered. They were actually able to increase their staff and production by purchasing a warehouse in California that saved their supply chain shipments when the Miami port experienced difficulties from the blockage in the Panama canal. I reached out for more specific information or metrics they could provide, but might have to ask Allison to get those details from them.

Allison Mclaughlin

Allison Mclaughlin

Allison received her bachelor’s degree in Psychology and Business Management from the University of Phoenix. She worked for 8 years as a territory manager for holistic family owned pet food companies, which ultimately led her to putting her Business Management degree to work when she started her own online and local pet supply company, Oh My Dog Holistic Pet Supplies. Allison’s diverse background and business knowledge makes her Otter PR’s Jack of All Trades, Master of Everything. She has generated massive successes for her clients, landing them in USA Today, The Hill, Reader’s Digest, and many more.

Publicist

Allison Mclaughlin

Allison Mclaughlin

Allison received her bachelor’s degree in Psychology and Business Management from the University of Phoenix. She worked for 8 years as a territory manager for holistic family owned pet food companies, which ultimately led her to putting her Business Management degree to work when she started her own online and local pet supply company, Oh My Dog Holistic Pet Supplies. Allison’s diverse background and business knowledge makes her Otter PR’s Jack of All Trades, Master of Everything. She has generated massive successes for her clients, landing them in USA Today, The Hill, Reader’s Digest, and many more.

Related Case Studies

Follow Us

Get To Know Otter

Play Video

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit