Project Overview
Rewards Bunny is a cashback rewards platform that is making it easy for people to earn, invest in, and spend cryptocurrency. When users make everyday purchases online, they have the opportunity to receive their rewards in either cryptocurrency or USD through Rewards Bunny.
Rewards Bunny’s management are experts in marketing technology, game development, graphic design, and blockchain, providing everyday consumers an opportunity to earn more by spending less. With Rewards Bunny, people are one easy click away from potential investment success.
The Problem
As with any cryptocurrency and blockchain-based company, the initial problem Rewards Bunny faced was evidencing the credibility of its management team, project, and model. We did not focus on the promotion of the token, but rather the product and platform while extolling the expertise of its founders, Jacky Goh and Ivaylo Yovkov.
Essentially, the Rewards Bunny token is a benefit for users receiving their cashback reward. More importantly, the platform promoted financial inclusivity for everyday shoppers to participate in the meteoric rising cryptocurrency market. Notably, many users are hesitant to purchase crypto on designated platforms, so we highlighted a system where they can purchase household items — as well as luxury items — with their native currency and earn the cashback in crypto. This allowed the other 99% of online consumers to participate in the crypto revolution.
The Strategy
The first thing Otter PR did was position Jacky Goh as an expert in cryptocurrency, blockchain technology, and gamification. We built on his past successes to highlight that he was a serial entrepreneur and an avid gamer, having spent his entire life immersed in the digital arena. Jacky’s interest in developing new experiences for gamers was a key motivating factor to start DinoMao, the first online claw machine gaming app for users in the region of Southeast Asia. In December 2020, DinoMao was recognized in the Best Game category by AppsUp 2020. Moreover, Jacky came to us with a limited media resume we could further build on, having been featured in the Singapore news media for DinoMao.
To sell the project, our team focused on highlighting the major partners Jacky was aligned with and accessible for consumers to shop with on the platform such as Walmart, Macy’s, Alibaba, and booking.com, amongst others. We also touted the continual development advancements the company was pursuing and informed the marketplace when they delivered on those promises. Rewards Bunny successfully developed a web extension for all major web browsers (i.e., Google Chrome, Safari, Internet Explorer, and Firefox), and they completed the development and launch of their mobile shopping application in both the Apple App Store and Google Play Store.
Next, we highlighted the customer experience, ease of use, and critical data privacy and security integrated into the Rewards Bunny platform. Finally, we constructed messaging on both the gamification of shopping and the financial inclusivity angle.
Business Impact (results)
In light of our efforts, the company was able to increase its brand awareness recognition. We secured several top-tier placements including those in both US News and World Report, as well as The Street, and E-Commerce Times, and several other top-tier outlets.
Jacky Goh has spoken on and authored numerous articles discussing wide-ranging topics such as crypto regulation, blockchain technology, gamification, rewards, and NFTs. Moreover, due to its consistent growth over the past several months, the company plans to expand its platform with NFTs after successfully participating in the Johnny Depp project and to offer payment solutions for users with a crypto debit card.
