To date, QueryPal’s campaign has secured over 200 pieces of unique coverage across top-tier AI and tech publications. This media presence has amassed over 8.15 million estimated views, significantly boosting QueryPal’s profile and brand. As a result, the public discourse around the company shifted from addressing past criticism to highlighting its AI innovations and ethical considerations, establishing it as a prominent voice in the AI community.
Project Overview
QueryPal, founded by CEO Dev Nag, is a multifaceted AI-powered platform that streamlines customer support, empowers customers, and enhances internal knowledge sharing and collaboration.
With dual degrees in Mathematics and Psychology from Stanford University and several published academic papers in medical informatics and mathematical biology, Dev’s remarkable journey as the Founder and CEO of QueryPal has seen him provide keen insight into AI trends and market demands, establishing him as a leading authority in the field.
QueryPal was born out of frustration with how customer support operates. While working in enterprise settings, Dev observed enormous inefficiencies in scaling support teams to meet growing demand. He realized that, while the knowledge needed to answer most questions already exists in documentation, tickets, or systems, a method to bring this together quickly and accurately was missing.
QueryPal’s strength lies in its real-time ticket resolution, which learns from past tickets, a plug-and-play model that delivers instant value, and the ability to handle API integrations and bring account-specific access into automated resolution flows. Its goal is to transform the role of customer support agents by empowering them to focus on building meaningful human connections and nurturing strategic accounts.
Client Goals
During our initial conversations with Otter PR, Dev shared that he was in the process of ending a prior PR engagement that had primarily focused on managing reputational challenges faced by QueryPal.
Recognizing an opportunity to go beyond damage control, our team developed a two-pronged strategy: position Dev as a credible thought leader in AI, while also proactively shaping a more positive and authoritative narrative around QueryPal’s brand online.
The Strategy
Faced with the challenge of shifting public perception and establishing QueryPal as an authority on all things regarding AI, Otter PR implemented a strategy focused on thought leadership and proactive media engagement through the following steps:
- Instead of directly addressing negative comments, the strategy positioned QueryPal as an authoritative voice on AI trends, ethics, and innovation.
- Resulting coverage for QueryPal in leading AI and tech-centric publications, as well as the company’s presence at industry events, enhanced our ability to obtain thought leadership content for Dev.
- Securing opportunities for Dev to speak in key industry publications and platforms through interviews, contributed guest articles, and commentary as a subject matter expert.
- Elevating QueryPal’s industry-leading innovation by expanding current conversations on AI’s capabilities to broader issues with the technology, including its evolution and ethical use in multi-/international corporations and enterprises.
- Strategically building QueryPal’s authority and Dev’s subject matter expertise over several months, establishing both entities as go-to experts for media and AI industry professionals.
Success
Our strategic shift for QueryPal’s media campaign — from reactive reputation management to proactive thought leadership — significantly impacted QueryPal’s overall standing. Securing coverage on topics like AI’s latest trends, evolutions, and ethical considerations helped QueryPal become a trusted authority.
Ultimately, our two-pronged approach to QueryPal’s media campaign enhanced the company’s brand image and Dev’s public perception as a subject matter expert in AI. For example, a February 2024 article in U.S. News & World Report featuring Dev helped gain traction for both him and QueryPal, leading to subsequent features in Newsweek and Yahoo! Finance, driving further engagement within the media and the broader AI community. QueryPal’s consistent innovation, coupled with the media coverage our team has secured thus far, has solidified the company’s position at the forefront of AI advancements.
