Case Study

Project Overview 

Ms. Oxana Lovich is an experienced and certified life coach, hypnotherapist, energy healer, and reiki practitioner. Her interest in self-development arose at an early age, due to the tragic loss of her parents at age 17. This loss was life-changing for her and gave rise to a burning desire to find inner peace, which she felt her life was lacking.

Through her work, she has been able to successfully guide her clients during their process by incorporating powerful techniques into their lives. These techniques aid her clients in leading a more joyful, peaceful, and conscious life. 

Ms. Lovich has certificates from The University of California-Berkeley, Marisa Peer’s Rapid Transformational Therapy, The Silva Method Academy, Mind Valley Academy, Sussex Hypnotherapy Centre, and the Academy of Ancient Magick. In addition, Ms. Lovich soon plans to release her first book, “AbunDance: A Fulfilled Path to Success.”

The Problem

While Ms. Lovich is a natural problem-solver with great insights for her extensive base of clients, she was struggling to increase awareness of her brand and attract prospective new clients. Upon coming to Otter PR, she expressed that her goal with PR and media coverage was to increase awareness around her work and website, grow her email list through generating additional online leads, and grow a larger digital following and client base.

The Strategy

Otter PR rebranded Ms. Lovich as a life coach with an abundance of skills in order to narrow down her capabilities based on individual client needs. Our team positioned her in our media pitches and marketing campaigns as a holistic life coach who has the ability to heal and transform lives through her unique practices and certification.

We also further pitched Ms. Lovich to various audiences ranging from sports, beauty, health & wellness, domestic lifestyle, and many other related sectors. This enabled her to share her insights with people from different walks of life who can benefit from her services, despite their unorthodoxy.

Business Impact (results)

Ms. Lovich’s most successful placements arose from the unique branding and positioning efforts Otter PR made during the second and third months of our media campaign. As a result of these successes, Ms. Lovich’s email list grew rapidly, which was one of her main goals with PR and media coverage.

Along with helping Ms. Lovich meet her main PR goal, our strategy allowed her to increase her client retention rate through credibility from the press, as well as generate new clientele through her media coverage. Furthermore, our team was able to help her develop and refine her branding and messaging, which led to a rise in demand for the hypnotherapy services offered on her website. 

By establishing Ms. Lovich as a leading expert in her field and emboldening her credibility through the press, our team also assisted her increase her digital presence and social media following. Overall, our efforts helped her to meet — if not exceed — each expectation and goal she set during her partnership with us.

Tags: Energy Healing, Hypnotherapy, thought leadership
Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.


Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.

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The amount of publicity they have generated for has been nothing short of impressive. It has dramatically increased new clients by 30% and I have seen my platforms grow 2-fold

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