Case Study

Project Overview 

Ms. Oxana Lovich is an experienced certified life coach, hypnotherapist, energy healer, and reiki practitioner.

Her interest in self-development arose at an early age, due to the tragic loss of her parents, at age 17 which was life-changing for her. Her loss gave rise to a burning desire to find the inner peace, which was lacking in her life.

Through her work, she has been able to successfully guide her clients during their process by incorporating powerful techniques into their lives, which aided them in leading a more joyful, peaceful, and conscious life.

Ms. Lovich has certificates from The University of California, Berkeley, Marisa Peer’s Rapid Transformational Therapy, The Silva Method Academy, Mind Valley Academy, Sussex Hypnotherapy Centre, and Academy of Ancient Magick. Lovich is further releasing a book, AbunDance – The Fulfilled Path to Success.

The Problem

While Ms. Lovich is a natural problem solver with great insights for her current, extensive client base, she was struggling to increase awareness and prospect new clients. Her goal with PR was to increase awareness around her work and website, Apex Life Master, grow her email list and have a larger client base.

The Strategy

Otter PR rebranded Ms. Lovich as a life coach with an abundance of skills, in order to narrow down her capabilities based on individual client needs. She was positioned in the media as a holistic life coach who has the ability to heal and transform lives with her unique practices and certification.

Ms. Lovich was further pitched to a wide variety of audiences from sports, beauty, health and wellness, domestic lifestyle, and so on to enable her to share her insights with people from different walks of life, that can still benefit from her services, despite them not being traditional.

Ms. Lovich’s most successful placements arose from the unique branding and positioning efforts Otter PR made, during the second and third months of the campaign.

Business Impact (results)

Email list grew rapidly which was one of her main goals

Increase in client retention through credibility from press

New clientele through press

Development of hypnotherapy services on her website backed with press

Continuous increase in social media followers

Added credibility through press

Tags: Energy Healing, Hypnotherapy, thought leadership
Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.

Publicist

Chandni Desai

Chandni Desai

Chan graduated with a Bachelor’s degree in Communication with a minor in Public Relations from the University of Tampa. She has a passion for travel, creative lifestyle and wellness outside of work.

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