Oscar Smith: Celebrity Trainer

Case Study

Oscar Smith is a celebrity fitness trainer that has worked with multiple high-profile names, including actor Tom Brady and several famous Victoria’s Secret models. He owns a private studio in New York City where he leads private training sessions for New York’s celebrities and other elites. Through working with Otter PR, he was able to secure national TV segments, as well as become an ongoing, credible, and reliable source for the world’s largest fitness & health publications.

The Problem

Although Oscar already had several celebrity clients he regularly worked with, he did not yet have celebrity status as a personal trainer. He approached our team with the goal of sharing more of his fitness and health tips in the media, rather than focusing on his business as a personal trainer offering private sessions to high-status clients.

While Oscar told us that he had received some media coverage in the past, he had never worked with PR professionals with the capacity to expand his digital presence and maximize his online exposure. As such, we took it upon ourselves to help him realize the power of a professional and dedicated PR team.

The Strategy

As we began forming a comprehensive media campaign for Oscar during the early months of the COVID-19 pandemic, our team immediately recognized a unique niche his health and fitness tips could fill. During this time, millions of people around the world were searching for ways to remain healthy and physically active, so we quickly began pitching him to a broad variety of top-tier outlets and publications within the health & wellness sector.

Oscar was one of our least challenging clients to gain coverage for, as he came to us with immense credibility pre-established through his association with celebrity clients. As such, getting the attention of our media partners for Oscar was incredibly easy — the only problem was the incredible amount of feedback we received in such a short time.

The Success

By leaning on Oscar’s professional experience and expertise, we were rapidly able to secure several key media placements for him in online publications, interviews with television news outlets, and establish him as a credible source with multiple outlets tailored to audiences within the health & wellness industry.

In just one month with Otter PR, Oscar was able to secure more than 30 opportunities on both local and national television, as well as powerful online coverage in publications such as Pop Sugar. His background and credibility made him an instant hit, and he was able to receive exactly what he was searching for: more exposure in the media.

Case Study Review

See Oscar on TV

Tags: Celebrity, fitness, health, trainer
Picture of Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.


Picture of Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.

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