Oscar Smith is a celebrity fitness trainer that has worked with Tom Brady and Victoria’s Secret models. He owns a private studio in New York City where he does private training for New York’s elite and celebrities. Through working with Otter, he was able to secure national TV segments as well as becoming an ongoing source for the world’s largest fitness & health publications.
Oscar had celebrity clients, but did not yet have celebrity status as a trainer. He came to us with the goal of spending more time sharing his fitness and health tips in the media than he was doing private training sessions.
When Oscar first came to us, he had done some media in the past. But he had never worked with someone to expand his online presence and maximize his online exposure. He was hesitant at first, but soon came to realize the power of an Otter publicist.
Oscar Smith was one of our least challenging clients to gain coverage for. He came to us with massive credibility through his association with Tom Brady and various Victoria’s Secret models. This made getting the attention of our media partners, easy. The only problem was the amount of feedback we received so quickly.
In Oscar’s first month with Otter, he was able to secure more than 30 opportunities on local and national TV as well as powerful online coverage in publications such as Pop Sugar. He was an instant hit and soon got exactly what he was searching for, more time with the media.