Case Study

Project Overview

MediGuru is a software platform that enables a healthcare system, a provider network, or a payer network to set up a customized branded telemedicine solution as part of their virtual care practice. MediGuru enables organizations to implement an advanced integrated clinical workflow. This in turn integrates with EMR, while providing high-quality medical care with the help of telemedicine. MediGuru has created an artificial intelligence integration that collects personal information while ensuring HIPAA compliance. This platform has created an advanced clinical workflow by improving the overall patient experience.

The Problem

The overall delivery of patient care in a hybrid manner solves a broken and outdated healthcare system by building healthcare solutions for organizations. MediGuru makes healthcare solutions for organizations custom-made according to an organization’s specific needs.

The Strategy

Using Dr. Kestner as the organization’s voice, due to his extensive background and expertise to establish them as a consulting organization with the ability to custom make systems for all organizations. The organization isn’t all about sales, so they wanted to maintain the presence of industry thought leaders on all relevant topics, whether it be an ongoing topic from the past or breaking medical news. We have been pitching them for articles and podcasts primarily. However, MediGuru is currently going through a rebrand from a telehealth organization to a hybrid that is very focused on consultative work. They have also been presented to various healthcare conferences with significant interest and will be appearing at the well-known HIMSS conference in Orlando. They just added an advisory board with some of the industry’s most prominent and famous minds.

Business Impact (results)

MediGuru has noticed an increase in brand recognition. Dr. Kestner mentioned he has seen LinkedIn article engagement increase as they are viewed by industry thought-leaders.

Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

Publicist

Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

Related Case Studies

Follow Us

Get To Know Otter

Play Video

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit