Case Study

Project Overview

Marlo Richardson is known as a dynamic leader, business professional and as someone who has made her mark in many industries. She is a regular disrupter, often carrying the title “First African American Woman to”. Marlo has been a Keynote Speaker, business advisor, and is often invited to speak with local business groups and universities regarding her personal story and experiences in the business world.

After working in law enforcement Richardson decided she wanted more financial freedom and to be her own boss. She transitioned out of working the traditional 9-5, overcoming various hurdles in the process and took a leap of faith into entrepreneurship.

Richardson has owned business franchises, restaurants, a home health care agency, a real estate investment company, insurance agency, retail clothing, travel agency, security company, production company, distribution company, manufacturing company, marketing company and has created several successful brands. Currently she focuses on real estate, crypto, is one of the few license holders to grow and operate a cannabis grow op and is a financial expert advisor.

She is the founder of Business Bullish, a website and resource that seeks to train people in the areas of financial literacy and entrepreneurship. She is a dynamic business woman and leader and is also a keynote speaker and business advisor who shares with local businesses her success stories in hopes that they can replicate her growth.

She sought out PR to create a strategic cohesive brand identity that ties together all her ventures into a few concise key messages. Marlo is passionate about sharing her wealth of business and entrepreneurial knowledge and teaching financial advice to regular working class people.

As her publicist our goal is to balance her brand people while showcasing her brand identity as a thought leader and build her credibility in each niche space.

The Problem

Marlo has an array of brands and businesses and struggled to cohesively bring them all together with a few main points that demonstrate her personal brand as a thought leader. She wanted to garner awareness and visibility for some of her businesses as some are product based and some not.

The Strategy

Otter PR branded Marlo as a financial and business expert and thought leader. As well as an emerging female cannabis executive breaking barriers in the cannabis industry,

Marlo is regularly pitched to a wide variety of audiences who can benefit from her brand knowledge and business advice.

Marlo’s most successful placements arose after bringing her personal brand together more cohesively and strategically sharing launches of her business ventures as they come out while complimenting her knowledge and expertise. Many outlets look to Marlo to inspire and educate as a result of how shes been positioned by Otter.

Business Impact (results)

Marlo’s click throughs have increased on both her website and podcast

Her articles are continually getting more engagement

She has launched her cannabis brand with an increased reputation and has aligned with other credible figures in the field leading to increased sales

Links to top 3 placements & any TV, Radio, or Speaking placements.

Hollie Boodram

Hollie Boodram

Hollie is a recent PR postgraduate student with experience predominantly in sports and corporate communications. A self-proclaimed foodie, Hollie spends her spare time keeping fit, traveling, and spending time with friends.

Publicist

Hollie Boodram

Hollie Boodram

Hollie is a recent PR postgraduate student with experience predominantly in sports and corporate communications. A self-proclaimed foodie, Hollie spends her spare time keeping fit, traveling, and spending time with friends.

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