Case Study

Lendale Johnson is the first openly gay professional tennis player. In his 2nd month as a client, we were able to generate a massive viral media campaign that got shared by names like Roger Federer and Andy Murray. Even as this page is being created, the story continues to circulate!

The Problem

Lendale came to us as a former reality TV star and professional athlete. He wanted to continue to increase his media exposure and get his story out and into the world. He actually had a very unique story, being one of the first openly gay professional tennis players in the world. Because of his struggles as a gay athlete, he wanted to tell his story to show other athletes that being gay does not remove any opportunities as an athlete.

Big Win

In month 2, Lendale’s story went viral. He was picked up by major sports publications and it spread like wildfire, gaining the interest of the world’s top tennis stars including Roger Federer, who made a public statement about Lendale and his bravery.

As a result of this huge win for Lendale, he was invited to speak and new TV opportunities presented themselves as well as a host of impressive interviews. However, Lendale decided to continue his career as a professional tennis star.

Successes

https://metro.co.uk/2020/07/12/black-gay-man-professional-tennis-12953813/
https://watermarkonline.com/2020/07/09/watermark-issue-27-14-a-more-perfect-union/?platform=hootsuite
https://www.gaystarnews.com/article/americas-first-black-gay-male-pro-tennis-player-on-growing-up-as-a-gay-person-of-color/
https://www.tennisworldusa.org/tennis/news/Roger_Federer/89503/lendale-johnson-i-applaud-djokovic-federer-amp-murray-for-supporting-lgbtq-community/
https://m.republicworld.com/sports-news/tennis-news/lendale-johnson-lauds-roger-federer-novak-djokovic-and-andy-murray-for.html?fbclid=IwAR0s_uD9-vI48cZwTe0571VxPt1cnu058mfMha2fvWdU8m83gqakqDFGFEQ
https://www.sportskeeda.com/tennis/news-openly-gay-tennis-player-hails-roger-federer-novak-djokovic-andy-murray-support?fbclid=IwAR00cP6Su6VVJRH7ZxJAx4OMTSvuirFeRyLKveVYqSfUZNxxRZSuP9uq_iQ#google_vignette
https://ianthomasmalone.podbean.com/e/lendale-johnson-professional-tennis-player-actor/
https://www.tvshowsace.com/2020/08/12/exclusive-interview-lendale-johnson-talks-new-reality-show-deuces-and-love/
https://www.yahoo.com/lifestyle/news/serving-truth-lendale-johnson-deuces-070907030.html
https://www.thehomoculture.com/2020/07/20/new-reality-show-by-lendale-johnson-is-addressing-civil-rights-for-black-lives-matter-and-lgbtq-community/
https://www.blogtalkradio.com/bunekeradio/2020/08/26/here-i-am-fourteen
https://competenetwork.com/
https://outinjersey.net/tennis-pro-lendale-johnson-addresses-civil-rights-lgbtq-rights-and-blm/
https://instinctmagazine.com/lendale-johnson-first-openly-gay-tennis-player/
https://www.athleteally.org/allies/
https://celebrityinsider.org/billie-jean-king-congratulates-first-openly-black-gay-tennis-player-lendale-johnson-462732/
https://issuu.com/compete/docs/compete_jan_feb_2021_issuu2/s/11612794
https://www.setmore.com/blog/booking-takes-center-court/
https://www.blogtalkradio.com/bunekeradio/2020/08/26/here-i-am-fourteen
Colleen Falco

Colleen Falco

Colleen is an avid blogger who writes for a number of publications. Colleen has booked clients on multiple national TV outlets. She is also one of the top Irish dancers in the country and a professional artist.
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Colleen Falco

Colleen Falco

Colleen is an avid blogger who writes for a number of publications. Colleen has booked clients on multiple national TV outlets. She is also one of the top Irish dancers in the country and a professional artist.

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