Project Overview
Leah Wise is a trailblazing entrepreneur and attorney, dedicated to empowering Latinas and advocating for women’s rights. She is the founder and owner of Leah Wise Law Firm, PLLC — the first Latina-owned law firm in South Texas specializing in personal injury cases — and the proud owner of real estate investment company Leah Wise Enterprises, LLC, as well as her own clothing line, CrashGal Couture, LLC.
With a proven track record of securing millions of dollars in settlements for her clients, Leah has been recognized as one of the best lawyers in the US for her remarkable achievements. She also remains actively involved in community initiatives and is the founder of Wise Women Foundation, which promotes businesses owned by women of color and leads mentorship programs for aspiring Latina lawyers and entrepreneurs.
Leah’s dedication to education and empowerment led her to establish the Leah Wise Latina Student Hardship Fund, pledging $50,000 to support Latina law students facing financial challenges at St. Mary’s University School of Law. Her commitment to women’s empowerment extends beyond her professional endeavors, as she passionately advocates for gender equality nationwide.
The Problem
During initial talks with Otter PR, Leah expressed a desire to expand her strong influence beyond the legal realm and establish herself as a prominent figure in the fashion industry. While she remains passionate about law and legal topics, particularly those affecting women and people of color, she wanted to leverage her keen eye for fashion and continue empowering women by drawing more awareness to her CrashGal Couture brand and online store.
Leah has always been one to invest in herself and her businesses. For her, investing in PR through Otter was “the next big step” in helping CrashGal Couture and Leah Wise become household names.Â
The Strategy
Our team began Leah’s PR campaign and strategy by showcasing her Instagram following, emphasizing her unique perspective on fashion trends, women’s empowerment, and entrepreneurial prowess to engage her growing audience. This initial approach allowed us to better position her as a personal stylist for modern working women, as Leah was already established as a leading expert in the legal field but wanted to highlight her fashion expertise.
Through her boutique ownership and presence on social media, we pitched Leah and her CrashGal Couture brand to top outlets in the fashion and lifestyle industries such as InStyle, Bustle, Best Life, The Zoe Report, and USA Today. By positioning Leah as a personal stylist and fashion expert, we responded to several requests that allowed her to contribute her insight into emerging trends while utilizing her experience with social media to amplify her voice in the fashion community.
This facet of our comprehensive media strategy for Leah helped her guide customers and readers to discover their ideal looks and obtain fashion advice from a leading industry expert. Doing so also helped Leah further build her media resume and establish herself as an authority in the fashion world.
At the same time, our team also responded to relevant opportunities from journalists in the legal field who sought expert insights related to personal injury law — Leah’s specialty. This two-pronged approach provided us with the ability to angle Leah as a woman who can do it all and whose passions are not limited by her career to more strongly align her personal brand with her target online audience.
Business Impact (results)
Our approach of leaning into a wider array of topics such as fashion advice, women’s empowerment, and personal injury law allowed Otter PR to highlight not only Leah’s fashion expertise but also relatability with her audience. In showing how Leah’s fashion advice was just as valuable as her legal advice, our efforts yielded significant results, propelling CrashGal Couture to greater online visibility and establishing Leah as a reputable voice in the fashion industry.
Since partnering with Otter PR, CrashGal Couture has grown from no online mentions to over 50 separate mentions across top publications with a top domain authority of 95 and a total audience of over 4.9 billion, solidifying Leah’s position as a respected voice in the industry. While Leah’s Instagram following experienced modest growth during her PR campaign, her impact as a fashion influencer has transcended social media metrics by inspiring women to embrace their personal style journey and pursue their passions with confidence.
Ultimately, our comprehensive media strategy for Leah’s PR campaign not only elevated her CrashGal Couture brand but also reinforced her commitment to empowering women through fashion and self-expression. With a compelling blend of legal expertise and fashion influence, Leah Wise continues to inspire and uplift individuals worldwide.
Tags: law, thought leadership
