Case Study

Project Overview 

Lauren Winans is the CEO and Principal HR Consultant for Next Level Benefits, an HR consulting practice offering clients access to HR professionals for both short-term and long-term projects. With 20 years of human resources and employee benefits experience, Winans possesses a deep expertise of HR best practices and what resonates with employees. She founded Next Level Benefits in 2019, offering HR teams access to former corporate HR professionals on-demand when they need them most.

Four Signs You Should Hire A Freelance Hr expert by Lauren Winans, Forbes Councils Member

The Problem 

Ms. Winans worked for 20 years in the corporate world and knew that there was a better way to leverage her skills and experience to help more organizations with their employee issues and projects. She founded Next Level Benefits, which is like a traveling HR team who can assist in a variety of different ways, quickly and efficiently, because they have sat in the same seat as their clients and target audiences.

When Lauren came to Otter PR, she had no previous PR experience and wanted to use PR to build her brand and clientele. Before her partnership with Otter PR, she found that she was spending her marketing dollars on print ads and sponsorships that were a waste of her time and money.

The Strategy 

Lauren has had tremendous success with Otter PR and plans to continue with PR going forward. Her knowledge in her industry and ability to comment on current events has made her an appealing client to the media. We have had the ability to connect her with journalists in her field and top tier media outlets.

Business Impact (results)

Lauren’s monthly PR expense has paid for itself in new client revenue, with an ROI of 100 percent.

The PR exposure has elevated the content of social media posts, increasing the engagement rate by 3 percent.

Otter made updates to the companies website to feature PR content in blog posts and a Media page. This resulted in adding more credibility to Lauren’s brand and services.

OSHA vaccine mandate has alternatives for coronavirus testing, but who pay? USA Today
As Employer-employee dynamics shift , employers must evolve quickly by Lauren Winans, CEO a Next Level Benefits. Pittsburgh Business Times Leadership Trust


Tags: Business Times, forbes contributorship, forbes magazine, Freelance, HR, human resources, USA Today
Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.


Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.

Related Case Studies

Follow Us

Get To Know Otter

Play Video

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit