Lauren Winans is the CEO and Principal HR Consultant for Next Level Benefits, an HR consulting practice offering clients access to HR professionals for both short-term and long-term projects. With 20 years of human resources and employee benefits experience, Winans possesses a deep expertise of HR best practices and what resonates with employees. She founded Next Level Benefits in 2019, offering HR teams access to former corporate HR professionals on-demand when they need them most.
Ms. Winans worked for 20 years in the corporate world and knew that there was a better way to leverage her skills and experience to help more organizations with their employee issues and projects. She founded Next Level Benefits, which is like a traveling HR team who can assist in a variety of different ways, quickly and efficiently, because they have sat in the same seat as their clients and target audiences.
When Lauren came to Otter PR, she had no previous PR experience and wanted to use PR to build her brand and clientele. Before her partnership with Otter PR, she found that she was spending her marketing dollars on print ads and sponsorships that were a waste of her time and money.
Lauren has had tremendous success with Otter PR and plans to continue with PR going forward. Her knowledge in her industry and ability to comment on current events has made her an appealing client to the media. We have had the ability to connect her with journalists in her field and top tier media outlets.
Business Impact (results)
Lauren’s monthly PR expense has paid for itself in new client revenue, with an ROI of 100 percent.
The PR exposure has elevated the content of social media posts, increasing the engagement rate by 3 percent.
Otter made updates to the companies website to feature PR content in blog posts and a Media page. This resulted in adding more credibility to Lauren’s brand and services.