Project Overview
Dani Diarbakerly is the founder and CEO of KingPro Custom Merchandise. Dani is a self-taught screen printer and graphic designer. In 2018, Dani was hired to print at Off-White Nike activation and was included in Hypebeast printing with Virgil Abloh. Dani was recognized as a rising star in screen printing in Screen Printing Magazine’s 2022 edition.
Dani would like KingPro to be known as a leader in high-end screen printing, embroidery and custom products. They make custom products for brands, companies, influencers, and artists in music.
Many design and printing companies are missing the mark when it comes to personalization. KingPro goes the extra mile, and their team of artists can create original graphics for your merchandise that will help elevate your brand.
The Problem
Few people have ever wondered who creates the merchandise for big brands like Target, or artists like Diplo. The screen printing industry needs more exposure, and most people know little — if anything — about the production process behind some of their favorite merchandise. With customized merchandise on the rise, Dani recognized the lack of knowledge surrounding screen printing and the minimal recognition for designers and creatives in her industry.Â
The Strategy
Otter PR leveraged Dani’s expertise in premier branding development and success with KingPro to position the brand as an expert in the customized apparel space. Dani has experience working with some of the top brands, artists, and influencers around the world, so our team leaned heavily on this unique experience to highlight the importance of screen printers behind the scenes. Otter PR then worked to secure media opportunities for Dani and KingPro. These opportunities created a platform for Dani to educate the public on her industry and share her knowledge with other screen printers.
Business Impact (results)
As a result of our strategy, Otter PR was able to help Dani elevate her presence as a thought leader in the custom apparel industry. Through speaking opportunities and digital publications, Dani was able to connect with potential clients and other creatives in her industry, as well as demonstrate her personal expertise. We then established a strong online presence for her business, KingPro Custom Merchandise, and generated significant traffic to their website.
