Karaneh Jahan, DMD

Case Study

Project Overview 

Dr. Karaneh Jahan opened up her holistic dental practice, Brio Dental, in 2019 just before the pandemic with the intention of creating a welcoming, positive, and affirming atmosphere for patients looking for a different dental experience. With a diverse team and alternative treatments in place, they provide comprehensive and evolved practices for everyone. Looking to become the go-to, exclusive dental clinic for local high-profile patients and figures, Brio joined the Otter PR team looking to increase awareness and local coverage of the business to hopefully open up another location in the next three to five years.

The Problem 

Brio Dental, based in the North Portland area and serving the surrounding communities, provides holistic general and cosmetic dentistry serving the whole person—from self-care to oral care and beyond. Believing that oral health is inherently important to all patients’ well-being and happiness, Dr. Jahan is highly recognized for providing gentle, high-quality care to help as many people as she can achieve a healthier life, greater comfort, and a brighter smile. That’s why they invest in the latest holistic technology, training, and products. Most importantly, Brio Dental takes the time to really get to know client’s needs. The current industry as a whole doesn’t always have the whole patient in mind, or the longevity of their health. Dr. Jahan hopes to be a leader in the industry to show other professionals that alternative approaches not only work, but are more effective in maintaining systemic health.

The Strategy 

Even though Dr. Jahan only had an essentials package, I was pitching twice a week every week until we paused pitching to catch up on successes. The uniqueness of holistic dentistry has a way of peaking interest with health and alternative medicine being trending topics nowadays. The company culture and modern approach of Brio Dental speak for themselves, and to the patients looking for a comprehensive and compassionate dental experience. Pitches that were more successful usually had topics pertaining to how one’s oral health can impact the body’s microbiome and your overall health. Insight on how oral health can be an indicator of systemic diseases and providing research-based non-toxic, natural care treatments alongside modern technology highlights Dr. Jahan’s passion for giving patients effective options that will sustainably help them have healthy mouths, mind, and bodies.

Business Impact (results) 

Dr. J is getting back to me with metrics for the company, but she has increased her staff and just hired a new doctor to work alongside her at Brio Dental. She made note that there’s a distinct amount of patients that look specifically for minority and female owned businesses, so having the Portland listing was very impactful for her. As well as being on a local radio station, we’ve helped increase the regional attention on her practice.

Stephanie Rodgers

Stephanie Rodgers

Stephanie is an effective communicator with a degree in mass communications, specializing in public relations, from USF. She enjoys creating intentional content and graphic designing on the side.
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Stephanie Rodgers

Stephanie Rodgers

Stephanie is an effective communicator with a degree in mass communications, specializing in public relations, from USF. She enjoys creating intentional content and graphic designing on the side.

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