Project Overview
ThriveLot.com is a web platform that helps people transform their yards into beautiful, edible ecosystems and forest gardens. They work with homeowners and design, install, and maintain the landscaping and forest gardens. Thrive Lot is on a mission to create food abundance as well as creating flexible, living wage job opportunities working to regenerate the ecosystems around our communities.
With Thrive Lot, yards are aesthetically pleasing, multi-functional, bountiful and ecologically diverse. Thrive Lot’s online platform provides visionary homeowners with transparency and clarity in the landscape design experience.
Every Thrive Lot project installed means more nutritious foods, better curb appeal, reduced reliance on fragile systems, and instilled respect for the land all around us.
The result? Beautiful landscapes filled with flowers, bees, butterflies, and birds that also provide the freshest, healthiest foods and herbs–without any work for the homeowner. A local contractor will build and maintain (steward) the ecosystem for you.
The Problem
The client was trying to build more brand awareness, especially in local markets.
The Strategy
At first, we started pitching specifically to the four local markets they asked us to target (Fort Lauderdale, Atlanta, Columbus, Jacksonville). After two weeks and minimal success, we opened the campaign to national markets.
The pitches were angled to a younger, affluent audience, who are health conscious and want the benefits of a garden without having to do the work. Justin was positioned as an expert in gardening and botany with the ability to discuss everything from soil, invasive plant species, how to attract wildlife, green landscaping, and more.
We pitched to lifestyle, gardening, sustainability, entrepreneurial, and business outlets, with the client open to all types of media.
Business Impact (results)
After landing Justin a live interview on The Weather Channel, the client reported a boost in website visits (+100 per day). The most valuable impact has been the partnerships that were created with the help of OtterPR. Thrive Lot has partnered with a print magazine in Fort Lauderdale, called The Parklander and an organic lifestyle blog, This Organic Girl.
With The Parklander, they now contribute an article each month to their publication, delivering to 25K homes. Justin installed a planter bed with herbs, pollinator support species, and berries for This Organic Girl in exchange for the founder to write about and publish her experiences with the garden. The publication has a massive following, especially on social media (44.5k followers).
