This all-in-one workspace for students has gone from E-com product to media viral sensation through their work with Otter Public Relations. After coming onboard with our agency, Joule Smart Note was featured in some of the world’s largest technology and business outlets which continues to drive traffic to their store and show massive ROI.
Joule Smart Note was competing in a space against bigger and more established players. In order to beat them, they had to differentiate themselves from the competition. They decided to work with Otter PR after their friends at Mac Case saw similar success with their company.
The big contention that Joule had coming in was that they needed to see ROI from their efforts with us. Like most E-commerce companies, they are very data driven. So we made it a priority to track and establish concrete data to prove the return on investment.
When working with E-Commerce companies, we like to focus on the following main strategies:
- Sampling: Get the product in the hands of reporters and journalists that are interested in trying it out and writing about it from an objective point of view. This strategy is especially powerful for tech gadgets!
- Listicles and Gift Guides: We have an extensive network of journalists who compile gift guides in some of the largest media publishers in the world. This is the perfect opportunity to get Top Tier coverage, powerful backlinks, and ongoing organic traffic to your store.
Both of these strategies proved successful with this product and we were able to generate Top Tier coverage that resulted in massive traffic and sales.
You guessed it, Joule Smart Note saw an impressive 42% overall increase in traffic over the course of 3 months with Otter PR as a direct result of the Top Tier coverage they secured in Mens Journal and Forbes.
They also saw a spike in sales but preferred not to disclose the exact number. What was clear, Joule did in fact get the ROI that they were hoping to see as well as a source of ongoing traffic and SEO boost from their work with Otter PR.