Jerremy Alexander Newsome

Case Study

Project Overview

Jerremy Alexander Newsome is considered one of the leading global minds on stock market education. He serves as the CEO of Real Life Trading (RLT) and the Founder of the Non-Profit RL Foundation. He acutely recognizes trends and patterns in the stock market and via private mentorship he helps others understand how to make the mental shift to trade the financial markets successfully. Whether its stocks, futures, options or entrepreneurship, Jerremy understands how to bring financial liberation to the forefront. He is a prolific investor with early investments in companies such as Tesla, Ethereum, Apple, and Square.

RLT partnered with Otter PR to further position Jerremy Alexander Newsome as a leader in stock market education through regular media contributions and to promote the positive work that RLT and the RL Foundation are doing to continue to educate others on the stock market.

The Problem

“Real Life Trading is changing the industry standard on stock market trading and education,” said Newsome. “We are a community of innovating, inspiring, positive, and driven people just like you, from all around the world.”

RLT is working to help others achieve financial freedom through their online stock market education courses as well as private mentorships with RLT executives. They are also one of the only financial education companies that is investing major resources into the financial education of children and young adults. RLT’s mission is to enrich lives, and that starts with educating young people with the skills needed to build their financial future. In addition, the RL Foundation is thriving to make the world a better place through charitable donations and humanitarian work. The foundation puts a major focus on combating human trafficking.

The Strategy

At Otter PR, we worked aggressively to position Jerremy Alexander Newsome as the go to expert on all things finance and stock market. We closely monitored the news in order to successfully pitch Jerremy to reporters in need of expert commentary on current events. One example is the overwhelming interest the media had in how the COVID-19 pandemic was impacting the financial markets. Otter PR was able to place several guest columns from Jerremy in online publications. In addition to these guest columns, Otter PR also obtained top coverage for RLT through media releases spotlighting the companies educational opportunities. Jerremy and RLT have been featured in top publications such as Benzinga.com and MarketWatch.com

Another example is positioning Jerremy as a trusted commentator on how the Russian/Ukrainian conflict is impacting the global markets. He has contributed to several outlets and most recently appeared on a Midwestern NBC television affiliate.

The exposure from these media hits has resulted in several additional interview requests and the opportunity to contribute with major publications such as the Forbes Business Council.

Business Impact

As a result of RLT’s partnership with Otter PR, the company has seen an increase in their website domain authority as well as increased SEO. The continued media exposure for Jerremy Alexander Newsome has been noticed by reporters who have reached out to Otter PR for interview opportunities. The positive press coverage has added to Jerremy’s credibility not only from a media perspective but from a business perspective as well.

Otter PR and RLT have developed a tremendous working relationship and are currently working on a number of future projects including the release of a children’s book and a contributorship with the Forbes Business Council.

Josh Wilson

Josh Wilson

Josh has served as Public Liaison to Iowa Governor Terry Branstad, the longest-serving governor in U.S. history, and provides more than a decade of public relations experience working with elected officials, political candidates, small business owners, and nonprofits. Most recently, he served as a communications director in the United States House of Representatives where he worked alongside some of the nation’s top leaders and built great working relationships with the national press corps.

Publicist

Josh Wilson

Josh Wilson

Josh has served as Public Liaison to Iowa Governor Terry Branstad, the longest-serving governor in U.S. history, and provides more than a decade of public relations experience working with elected officials, political candidates, small business owners, and nonprofits. Most recently, he served as a communications director in the United States House of Representatives where he worked alongside some of the nation’s top leaders and built great working relationships with the national press corps.

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