Real Life Trading (RTL)

Case Study

real life trading

Project Overview

Jerremy Alexander Newsome is considered one of the leading global minds on stock market education. He serves as the CEO of Real Life Trading (RLT) and the Founder of the non-profit RL Foundation. He acutely recognizes trends and patterns in the stock market, and helps others understand how to make the mental shift to trade the financial markets successfully via private mentorship. Whether it’s stocks, futures, options, or entrepreneurship, Newsome understands how to bring financial liberation to the forefront. He is a prolific investor with early investments in companies such as Tesla, Ethereum, Apple, and Square.

The Problem

RLT partnered with Otter PR to further position Newsome as a leader in stock market education through regular media contributions. During initial talks with our team, Newsome also expressed a desire to promote the positive work that RLT and the RL Foundation are doing to continue to educate others on the stock market.

“Real Life Trading is changing the industry standard on stock market trading and education,” said Newsome. “We are a community of innovating, inspiring, positive, and driven people just like you, from all around the world.”

RLT is actively working to help others achieve financial freedom through its online stock market education courses and private mentorships with RLT executives. They are also one of the only financial education companies that are investing major resources into the financial education of children and young adults. RLT’s mission is to enrich lives, and that starts with educating young people with the skills needed to build their financial future. In addition, the RL Foundation is thriving to make the world a better place through charitable donations and humanitarian work, with a major focus on combating human trafficking.

The Strategy

Otter PR worked aggressively to position Newsome as the go-to expert on all things finance and the stock market. We closely monitored the news in order to successfully pitch him to reporters in need of expert commentary on current events. 

One example is the overwhelming interest the media had in how the COVID-19 pandemic was impacting the financial markets. Otter PR was able to place several guest columns from Newsome in online publications. In addition to these guest columns, Otter PR also obtained top coverage for RLT through media releases spotlighting the company’s educational opportunities, granting Newsome and RLT opportunities to be featured in top-tier publications such as Benzinga.com and MarketWatch.com

Another example involved our positioning of Newsome as a trusted commentator on how the Russian/Ukrainian conflict is impacting the global markets. He has contributed to several outlets and most recently appeared on a Midwestern NBC television affiliate. The exposure from these media hits has resulted in several additional interview requests and the opportunity to contribute to major publications such as the Forbes Business Council.

Business Impact

As a result of RLT’s partnership with Otter PR, the company has seen an increase in its website domain authority, as well as increased SEO. The continued media exposure for Newsome has been noticed by reporters who have reached out to Otter PR for additional interview opportunities. 

The positive press coverage has added to Newsome’s credibility not only from a media perspective, but from a broader business perspective, as well. Otter PR and RLT have developed a tremendous working relationship and are currently working on a number of future projects, including the release of a children’s book and an ongoing contributorship between Newsome and the Forbes Business Council.

real life trading
Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

Publicist

Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

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