Elitone, Gloria Kolb

Project Overview

Gloria Kolb is the CEO and co-founder of Elitone, the first non-invasive, FDA-cleared, wearable treatment for women with urinary incontinence. Elitone’s accolades include winning Best New Product by My Face My Body, Sling Shot 2020, finalist in the Women Startup Challenge, and many startup pitch competitions. 

As an inventor with 30+ patents, Gloria has been featured in Forbes as a Top Scientist Driving Innovation in Women’s Health. Her creative designs and problem-solving abilities have earned her recognition, such as Boston’s “40 Under 40” and MIT Review’s “World’s Top Innovators under 35.” She has engineering degrees from MIT and Stanford, as well as an MBA in entrepreneurship from Babson College.

Elitone is recognized as the first non-intrusive treatment for stress, mixed, and urge bladder leaks. It remains non-intrusive both physically and in terms of time, allowing individuals to undergo treatment while engaging in other tasks. The device addresses the common issue of bladder leaks experienced by 1 in 3 women, whether occurring during sneezing and coughing or due to the urgency of an overactive bladder. Elitone offers devices specifically designed to address and treat these concerns.

The Problem

Before partnering with Otter PR to launch this campaign for Elitone, Gloria set out to become a prominent voice in femtech and women’s health, particularly in addressing urinary incontinence. Despite her extensive expertise, including 30 patents and recognition by Forbes as a Top Scientist Driving Innovation in Women’s Health, the stigma surrounding incontinence remained a significant barrier for many women. Gloria’s mission was clear: reduce the stigma and raise awareness about Elitone, the first FDA-cleared, non-invasive wearable treatment.

During initial talks with Otter PR, Gloria mentioned that her priority was to boost the visibility of Elitone, ensuring women learned about the solution and felt empowered to seek help. However, the challenge was breaking through to secure widespread media coverage and recognition for both Gloria and her product. To achieve this, our team knew that we would need to position Gloria as a thought leader in femtech and women’s health while driving attention to Elitone as a life-changing solution.

The Solution

To meet the challenge presented to us and create a successful comprehensive media campaign for both Gloria and Elitone, our team focused on two key objectives. The first focused on establishing Gloria as a leading voice in women’s health, while the second centered on showcasing the unique and innovative features that had helped propel Elitone to its status as the first non-invasive, FDA-cleared, wearable device for women suffering from urinary incontinence.

To amplify Gloria’s voice, we secured opportunities for her to share her expertise in top outlets like Medium and Woman’s World. These placements highlighted her authority and opened doors to podcast appearances and partnerships. By aligning Gloria’s insights with trending topics in healthcare, technology, and women’s wellness, we positioned her at the center of key industry conversations.

To further promote Elitone and its life-changing capabilities for women suffering from urinary incontinence, we targeted leading outlets such as Women Daily Magazine and TrendHunter, pitching stories that explored its benefits and Gloria’s inspiring journey as an innovator, mother, and advocate. The coverage we were able to successfully receive for Gloria and Elitone ranged from breaking the stigma around incontinence to the revolutionary technology behind Elitone, ensuring both the product and Gloria’s mission reached a broad audience.

Business Impact (Results)

Our comprehensive media campaign significantly elevated Gloria Kolb’s profile and Elitone’s visibility in the women’s health market. In just 13 months, our team was able to secure over 1,000 media placements, with coverage in outlets like She Knows and Yahoo Lifestyle, reaching an estimated global audience of 4.47 billion across print, online, and broadcast platforms.

Several highlights of our campaign for Gloria and Elitone included syndicated coverage in health and lifestyle outlets and glowing product reviews in WFLA and MSN, which significantly boosted not only interest in Elitone but also the device’s credibility and Gloria’s authority. The campaign exceeded expectations by driving heightened traffic to Elitone’s website, helping to reduce the stigma around incontinence, and cementing Gloria’s position as a leader in innovative solutions for women’s health.