Case Study

Dr. Krishna Bhatta is a published author, the Chief of Urology at Northern Light Eastern Maine Medical Center, the founder of Relaxx, LLC, and a notable thought leader in the mindfulness space. Through his work with Otter PR, he was able to expand his outreach and share his expertise through television, interviews, podcast appearances, and online publications in several different continents across the world.

The Problem

Dr. Krishna is a notable authority in the medical field and a subject matter expert in mindfulness and meditation. He came to us with the desire to share his expertise in the mindfulness space, rather than his medical opinions or background, and with the initial goals of increasing his book sales and total downloads of the Relaxx app.

Part of our initial challenge was that Dr. Krishna had very little media presence and media training. We needed to build a brand for him as an expert in meditation and mindfulness, but in order to do so successfully, we knew we would have to start from scratch.

The Strategy

The first step in establishing Dr. Krishna as a subject matter expert in meditation and mindfulness was to capitalize on his authority as an MD and surgeon, which would give him a headstart to getting in the door with some reputable media outlets in the US, EU, and Asia.

We pitched Dr. Krishna as a highly-credible surgeon who coined the phrase “Intermittent silence.” Doing so gave him added credibility and allure for reporters and journalists in our media network to cover his story. Within Dr. Krishna’s first few months with Otter PR, our team also hosted him on several of our partners’ shows. This allowed us an opportunity to fine-tune his message for maximum impact when he appeared on larger shows and interviews with hundreds of thousands of viewers.

The Results

Using the strategy that we have developed and honed for our subject matter experts, we saw massive success for Dr. Krishna. He appeared on national television shows, including Fox News’s “Good Day” morning show, and some of the largest podcasts in the nation to talk about topics relating to mental health, mindfulness, meditation, and intermittent silence. In addition, he was featured in multiple online articles and became a source for numerous reporters covering news relating to the same topics.

Tags: Doctor, meditation
Picture of Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.


Picture of Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.

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