Dr. Darren Moore, Ph.D.

Case Study

Dr. Darren Moore

Project Overview

Darren D. Moore, Ph.D., is a Licensed Marriage and Family Therapist in GA, AL, NY, NC, IL, and FL [telehealth credential]). He is also the owner of I AM MOORE, LLC, a counseling and consulting practice in Georgia providing individual, couple, and family therapy services and consulting across multiple states. 

In addition, Dr. Moore is a core faculty member and the Associate Director for Clinical Training and Supervision in the Master’s program for Marriage and Family Therapy at Northwestern University’s Family Institute. His areas of expertise include higher education administration, workplace, and mental health, men’s health and mental health, couple and family relationships, obesity, weight loss, eating disorders, fatherhood, and fatherlessness. 

Dr. Moore obtained his Ph.D. in Human Development: Marriage and Family Therapy from Virginia Tech, his MS in Marriage and Family Therapy from Valdosta State University, and his BA in African American Studies from the University of Minnesota. He also holds a MAED in Higher and Postsecondary Education from Teachers College, Columbia University.

The Problem:

Dr. Moore had started his own practice and received a good amount of local patients. But sought to expand his outreach to possible patients located in states where he was telehealth-certified. He also knew that, in order to build his authority as an expert in his field, he needed to be on television, as other doctors with whom he had a professional relationship had done. 

However, despite having some experience with TV coverage prior to contacting Otter PR, Dr. Moore knew that garnering additional coverage was going to be a challenge. He had very little experience in television and, as such, would need help establishing relationships with major media outlets. During initial talks with Otter PR, Dr. Moore provided a list of outlets he wanted to be featured in, many of which included top-tier publications. 

The Strategy:

Our team had Dr. Moore comment on the psychological impact of various news stories that were making headlines in the media. Many of these related to the ways in which relationships — both personal and professional — were experiencing dynamic shifts following the height of the Covid-19 pandemic. 

In addition, we researched top-tier publications where Dr. Moore could be pitched and comment on news stories centered on mental health. Some of these pitches included topics like “The Prevalence of Depression and Anxiety in Society,” “Coping with Bullying at School,” and “The Psychological Impact of The War in Ukraine,” among others. 

These pitches yielded interviews for Dr. Moore with TV stations across the United States. Our team also reached out to Darren with opportunities from print publications which he was able to comment on, securing further top-tier exposure as a result. 

Business Impact (results):

Dr. Moore has expressed his happiness and confidence with the coverage his media team at Otter PR was able to provide. Our team was able to secure dozens of pieces of media coverage for him equating to an online readership of over 330 million.

Some of Dr. Moore’s biggest wins in media coverage include television comments and/or interviews for Fox News, WESH TV, 11 Alive TV, Bay News 9 TV, and WAFF TV. He was also featured in top-tier digital outlets such as The Chicago Defender, Men’s Health, and US News.

Tags: HEALTH & WELLNESS, MEDICAL
Dave Purdy

Dave Purdy

Dave was born in Massachusetts and grew up in the Tampa Bay area. He’s a proud veteran of the US Navy and a mass communications graduate of the University of South Florida. He worked many years in radio broadcasting as a DJ, Traffic reporter, and news anchor, most recently for Newsradio WFLA in Tampa. Dave has also been involved in media sales with AT&T, iHeart, and CBS Radio. He’s been working in the public relations field since 2018 with a major emphasis on getting great radio and podcast interviews for his clients. Some media outlets he’s gotten his clients featured in include ABC Radio, Westwood One, Bloomberg Radio, and many more.

Publicist

Dave Purdy

Dave Purdy

Dave was born in Massachusetts and grew up in the Tampa Bay area. He’s a proud veteran of the US Navy and a mass communications graduate of the University of South Florida. He worked many years in radio broadcasting as a DJ, Traffic reporter, and news anchor, most recently for Newsradio WFLA in Tampa. Dave has also been involved in media sales with AT&T, iHeart, and CBS Radio. He’s been working in the public relations field since 2018 with a major emphasis on getting great radio and podcast interviews for his clients. Some media outlets he’s gotten his clients featured in include ABC Radio, Westwood One, Bloomberg Radio, and many more.

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