Case Study

Project Overview 

Matt DiBara is the founder of The Undercover Contractor – he’s the fourth generation of an Italian immigrant-built masonry ranked five stars on Google, Yelp, and HomeAdvisor. He’s known as the ‘undercover contractor,’ who works with everyday homeowners to provide advice and insight for homeowners. He is seeking press, podcast, and television coverage to publicize himself as the Undercover Contractor. Matt has his podcast that is currently live on Spotify and a book coming called The Confident Homeowner. Matt has many handy YouTube videos, which are quick and easy for homeowners to navigate through for help.

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The Problem 

It is educating homeowners, whether they be first-time owners or veterans, to better prepare decision-making. Contractors are usually given a bad reputation and are considered untrustworthy, but they aren’t industry experts when homeowners get a home. Many industry experts tend to take advantage of this situation by doing unnecessary repairs or charging consumers for minor repairs. Consumers don’t have an industry voice to show them the ins and outs of what they should be expecting when purchasing a home or renovating an existing one. Something quite unfortunate considering being a homeowner is considered one of the most significant purchases in one’s lifetime. 

The Strategy 

We wanted to present Matt as an expert in Construction and Masonry. The plan was to shed light on his varying experience while also showing he is a fourth-generation worker in his family business with a great legacy and tradition of successful jobs. Matt’s primary goal was promoting him as, The Undercover Contractor. The Undercover Contractor means him being the consumer’s ultimate voice and expertise. We wanted to promote other areas of his expertise, including crypto experience with DJ Diplo, national disasters, building collapses, home repair, etc. 

A pitch we sent out for The Miami Building Collapse validated this approach as it opened the door to his bi-weekly writing spot with For Construction Pros, which was to write about concrete specifically, and he even appeared on their podcast. The goal was to begin pitching him for writing opportunities, which would open to podcast opportunities. We wanted to utilize his family legacy of consumer excellence to build trust with audiences, which is captured well with his successful online reputation and reviews. In a consumer-based industry, such as construction, consumers rely heavily on the experiences of others. Hence, the idea was that we needed to help Matt land regular opportunities to show why he was different than industry competitors. Following this, we would ideally have television appearances open up once ultimate trust was established with consumers and audiences nationwide. National trust and television opportunities are Matt’s ultimate goal, “becoming the Doctor Oz of construction and voice for homeowners.”

Business Impact (results) 

Brand exposure and further establishing him as an expert in his field have been shown and continue to grow through opportunities as presented. At the same time, we have built brand awareness of DiBara Masonry, The Undercover Contractor, and his upcoming book. Matt’s fourteen pieces from Otter have received 2.88 million online readerships with a 55 score on average domain authority. We have seen more interest of late in Matt appearing as an expert not only for consumers, but outlets have shown interest in his experience and insight to help industry professionals with their businesses as well. The business impact will be felt from his business throughout his side ventures as well.

Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

Publicist

Thomas Mustac

Thomas Mustac

Thomas holds a Masters's Degree in Communication with an Advanced Certification in Nonprofit organizations. His diverse background spans the healthcare, sports and interior design industries. His interests include travel, sports and personal fitness.

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