Denise Reddy

Case Study

Project Overview

Denise Reddy is the founder and CEO of Harebell Sustainable Shop, where she transformed her passion for sustainable living into a one-stop-shop for the best Latin American sustainable fashion. Harebell is a Certified B organization, meeting the highest standard of social and environmental accountability. Their e-shop offers an exquisite selection of beautiful products made with raw materials that preserve their Latin heritage and take care of our planet.

The Problem

Fast fashion continues to negatively contribute to our environment. Many consumers are not educated on the severity of the impact, or they don’t know where to start shopping for sustainable fashion. Forward-thinking leaders in the fashion industry have to consider the outstanding issues in supply chain and fair wage transparency, social accountability, animal cruelty, and consider moving toward body and gender inclusivity

The Strategy

Harebell Shop is a leader in slow fashion, and Denise Reddy is on a mission to create a pathway for the future of fashion with apparel brands looking to make a difference. Their main goal is to raise awareness around the way people consume and help people reframe their consumption habits. Harebell is making a difference in the community while providing stylish yet timeless items that will last for years to come. Harebell is a Latina-owned, fully-remote company grounded in their sustainable, inclusive, and ethical values.

Business Impact (results)

Waiting for client to respond. Added press to website and connected with Senior Editor at Vogue Mexico when Denise attended a showcase in Colombia. Hired more employees and added a new collection.

Melanie Parncutt

Melanie Parncutt

Melanie is a passionate storyteller with strong expertise in interpersonal relationships and high-speed communication. Her experience in media planning, content writing & marketing, ghostwriting, corporate partnerships and broadcast productions helps her create relationships with the media here at Otter.

Publicist

Melanie Parncutt

Melanie Parncutt

Melanie is a passionate storyteller with strong expertise in interpersonal relationships and high-speed communication. Her experience in media planning, content writing & marketing, ghostwriting, corporate partnerships and broadcast productions helps her create relationships with the media here at Otter.

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