Project Overview
Scott Bonvissuto is the founder of Console Vault, the leading manufacturer of in-vehicle safes. Console Vault offers top-notch protection for valuables and firearms amidst the rise of car thefts with safes made to seamlessly blend into a vehicle’s interior.
Each safe from Console Vault is crafted from heavy-gauge steel, comes with various locking options to cater to multiple security needs, and is designed to easily install into a vehicle’s console in less than 20 minutes. Renowned for their build and easy setup process, these safes adhere to the high-quality standards set by vehicle OEMs to ensure their reliability and longevity. Suitable for a variety vehicles, including many common trucks, sedans, SUVs, and motorcycles, these safes serve as a versatile security solution for drivers.
With crimes such as vehicle break-ins and thefts on the rise since 2019, Console Valut faces a key challenge. Not only are more people leaving their valuables and firearms out in the open for would-be criminals to see, but many of these crimes also go unresolved, leading to increased regulations from government entities and scruntiny from a weary public to enhance vehicles’ security features.
However, such scrutiny simultaneously requires a cycle of innovation and improvement to outpace methods criminals use in thefts involving vehicles. Furthermore, the diverse nature of OEM vehicle designs and annual releases of new models compounds consumer demand, requiring consistent adjustments from companies like Console Vault to ensure compatibility and efficiency across various makes and models — whether older, current, or upcoming.
The Problem
During initial talks with Otter PR, Bonvissuto clarified that a major obstacle for Console Vault is the complex task of striking a balance between security measures and user convenience. Consumers require in-vehicle safes to offer top-notch security while being easy to use and install, yet meeting these demands, the quality standards set by OEMs, and keeping the prices of their safes reasonable adds another layer of complexity to this issue.
Additionally, Bonvissuto stressed an emphasis from consumers to ensure Console Vault’s safes do not disrupt the vehicles’ functionality or aesthetics. Achieving this equilibrium is vital for building and retaining customer trust and satisfaction in a market where alternative options are readily accessible.
Following early talks with Bonvissuto and his team, it became clear that Console Vault’s market challenges would require a truly distinct public relations strategy from Otter PR. This comprehensive approach was unique in its focus on three key areas: safety, education, and innovation.
The Strategy
Our detailed media strategy for Console Vault initially focused on educating the public to address concerns surrounding the theft of valuables and firearms from vehicles through an awareness campaign highlighting the importance of securing these items. This initiative included blog posts, social media updates, and videos showcasing statistics on gun theft incidents and the advantages of using in-vehicle safes.
Our campaign for Console Vault gained additional traction through our efforts to help partner Bonvissuto and his company with law enforcement agencies and gun safety organizations, including Project ChildSafe, gaining them further credibility in spheres tied to regulatory entities. Additionally, our team helped Console Vault organize webinars and live demonstrations on proper installation and use of their in-vehicle safes, equipping customers with information to make well-informed decisions and boosting their confidence in the products.
As part of its commitment to innovation, Otter PR continually advanced Console Vault’s product development to outpace evolving theft methods. This was demonstrated through the introduction of new safes for emerging vehicle models and highlighting their products’ frequent iterations to advance security efforts. By showcasing features like self-locking mechanisms, tamper-proof designs, and personalized options, Otter PR was able to effectively communicate Console Vault’s dedication to providing top-notch security solutions for a broad array of consumer markets.
Business Impact
Since partnering with Otter PR to expand its reach in the media, Console Vault has received over 150 pieces of organic coverage and over 200 additional pickups. This has translated into an estimated 1.87 million online views for a maximum global audience of over 1.1 billion.
Through our comprehensive efforts, much of Console Vault’s media coverage was able to reach viewers through top-tier publications such as MSN and FOX News. Additionally, Bonvissuto was asked to consult for Bob Villa in an article discussing the best top-of-the-line safes for home use, leading to further pickups and coverage for his company.
As a result of our personalized approach, Console Vault continues to experience a wealth of traction in the media, including guest interviews and speaking engagements to talk about the importance of personal and occupational safety and the impact of firearm regulations. Nearly a year into the brand’s campaign, Bonvissuto has routinely expressed his thanks to our team in helping his company achieve nationwide recognition.
Tags: e-commerce
