The era of decentralized finance (DeFi) and cryptocurrency has widely been referred to as the “Internet v2.0.” The innovations it has brought are often compared to the post-Y2K dot-com boom of 2000. When the world’s news outlets can’t take their eyes off of the crypto market, some of the world’s largest crypto companies have trusted Otter PR to help ride this wave into the spotlight of mainstream media.
“DeFi,” “Crypto,” and “Bitcoin” are all terms that have frequented headlines since the start of 2020. Reporters and journalists have searched the world for the hottest new companies and thought leaders to emerge amidst this boom. But the question is: who will emerge on top and become the voice of DeFi for the future?
Bitcoin of America (BoA) and other national Crypto companies have joined with Otter PR. Utilizing our media network to become a world leader in the Blockchain space is critical in gaining a leading edge. This is especially true as hundreds of brands and leaders are emerging to fight for a piece of the pie. Those without a media plan will be at a disadvantage to their competitors.
BoA is one of the largest providers of Bitcoin ATMs in the United States. They have been at the forefront of the DeFi wave as leaders in blockchain transactions. As soon as this company started to work with us, we knew that it would be a massive success.
Our strategy was simple. First, Otter PR placed BoA’s CEO at the forefront of our media campaign as a leading name in Bitcoin subject matter expertise. In addition, because BoA is working to bridge the gap between traditional Fiat currency and DeFi via ATMs, which are traditionally used for Fiat transactions, they were especially attractive for the news.
Within weeks, BoA exploded in the media. Otter PR secured local and national TV news coverage about BoA and the future of the cryptocurrency, including a feature article in bitcoin.com. Since working with us, BoA has been thrilled to see these monumental results. The value Otter PR helped create has translated directly into demand for BoA’s products and services.