Bitcoin of America

Case Study

The era of DeFi and cryptocurrency has been called Internet 2.0 and is often compared to the dotcom boom of 2000. When the world media can’t take their eyes off of the crypto market, some of the world’s largest crypto companies trust Otter PR to ride this wave into the mainstream media.

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The Problem

DeFi, Crypto, Bitcoin… All of these words have frequented the headlines since the start of 2020. Reporters and journalists from all over the world are looking for the hottest new companies and thought leaders to emerge in this boom. But the question, is who will emerge on top and become to voice of DeFi for the future.

Bitcoin of America and other national Crypto companies have joined Otter for the sole purpose of utilizing our media network to become a world leader in the Blockchain space. The problem is that there are hundreds of brands and leaders trying to emerge and fight for a piece of the pie. Those without a media plan will be left in the dust.

The Strategy

Bitcoin of America is one of the largest providers of Bitcoin ATMs in the nation. They have been leaders in blockchain transactions and at the forefront of the DeFi wave. As soon as this company started to work with us, we knew that it would be a massive success.

Our strategy was simple. We used the CEO and spokesperson in front of our media campaign as one of the leading names in Bitcoin subject matter expertise. In addition, because the company is focused on bridging the gap between traditional Fiat currency and DeFi via ATMs, which are traditionally used for Fiat transactions, they were an especially attractive perspective for the news.

Within weeks, this company exploded in the media. We had secured local and national TV news coverage about the company and the future of the cryptocurrency including a feature article in bitcoin.com. Since starting work with us, the company has been thrilled to see these explosive results, which translate directly into valuation and demand for their products and services.

John Denton

John Denton

John Denton has dedicated most of his life to his passion for sports. John has covered the Orlando Magic for 24 years. John has a 17-year-old daughter, Abby, who is an excellent student and volleyball player. When not writing, John can be found golfing and traveling.
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Publicist

John Denton

John Denton

John Denton has dedicated most of his life to his passion for sports. John has covered the Orlando Magic for 24 years. John has a 17-year-old daughter, Abby, who is an excellent student and volleyball player. When not writing, John can be found golfing and traveling.

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