AXIA Coin 

Case Study

Project Overview 

AXIA Coin is positioning itself to be the world’s newest and best reserve currency. AXIA is the first hyper-deflationary and asset-supported digital currency of its kind that can be used globally with ease.

When users exchange assets for AXIA Coin through AXIA Capital Bank, they have the ability to grow their initial investment through the use of AXIA’s suite of products and services in its ecosystem. In addition to AXIA Capital Bank, the AXIA ecosystem includes:

  1. AXchat (a chat service focused on user privacy),
  2. AXemble (a meeting space for users),
  3. AXconnect (an instant messaging portal),
  4. AXPress (social media posting with an emphasis on freedom of speech),
  5. AXBox (a streaming service) and;
  6. AXDepot (cloud storage)

AXIA has plans to further expand its products with additional software and services. By simply using AXIA products, AXIA users will see their share of the cryptocurrency grow; the more the AXIA Coin is used, the more its inherent value grows. Along with being hyper-deflationary, the AXIA model promotes an inclusive economy, where participants earn rewards on a scale greater than traditional credit card reward models.

Founder Nick Agar has 15 years of experience in financial markets. He has specific expertise in the areas of research and development of training models, as well as the analysis, examination, and refinement of different trading strategies.

The Problem 

The current financial system is not working. Inflation and debt are on the rise while wages stay stagnant, causing average, everyday people to be the ones that suffer. With so much buzz around cryptocurrency and predictions of the market’s future, AXIA Coin is the first-ever cryptocurrency that combats the age-old problem of inflation. 

The USD and other fiat currencies are inflationary, meaning that consumers lose their purchasing power over time. AXIA, on the other hand, has a supply that goes down over time through fee burning, making it hyper-deflationary in nature. The currency becomes more and more scarce over time, meaning that participants will increase their buying power, rather than lose it. This hyper-deflationary model creates ongoing benefits and value for all coin holders in perpetuity.

The Strategy 

Our strategy on their account was to position Nick, AXIA’s founder, as a thought leader in the industry by offering guest pieces and interviews. We also became engaged with understanding the nature of this particular cryptocurrency in regards to inflation, and as a possible solution to a long-term problem. 

We presented this solution through various forms of direct and indirect messaging to media outlets in an effort to create exposure and buzz around this novel coin. Our efforts allowed the company leaders to focus on their business and corporate goals while we assisted in communicating their messaging to the media and broader crypto marketplace. 

By positioning Nick and his team as the go-to experts in their field, the company was able to deliver its message from a position of leadership, rather than a currency promotional perspective. This latter perspective typically hurts the viability of many altcoins, making them look like one-hit wonders rather than steady winners and long-term prospects.

Business Impact (results)

Otter PR successfully positioned Nick as a cryptocurrency expert, having him discuss crypto trends, important things individuals should consider when investing in crypto, and the importance of online privacy when browsing the internet and how AXexplorer assuages many individual concerns by giving them control over their data, among other topics. 

AXIA Coin has had tremendous success with Otter PR, resulting in over 300 media placements, and plans to continue with PR going forward. After being featured in Market Watch, Yahoo! Finance, and on CBS Tampa, AXIA Coin has seen the price of its coin nearly triple in value, and continues to grow.

Mark Kaley

Mark Kaley

Mark Kaley has over 15 years of experience consulting with large and small businesses providing management, marketing, and business consulting services. An entrepreneur at heart, Mark is an advocate for small businesses and possesses a passion for storytelling. His repertoire of experience is diverse, including well-knowns such as Amazon, Inc., and The Walt Disney Company, a national presidential campaign, and small businesses such as 3D Eye Solutions, Inc. and The ExtraHelp Channel.

Publicist

Mark Kaley

Mark Kaley

Mark Kaley has over 15 years of experience consulting with large and small businesses providing management, marketing, and business consulting services. An entrepreneur at heart, Mark is an advocate for small businesses and possesses a passion for storytelling. His repertoire of experience is diverse, including well-knowns such as Amazon, Inc., and The Walt Disney Company, a national presidential campaign, and small businesses such as 3D Eye Solutions, Inc. and The ExtraHelp Channel.

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