Author and life coach Asha Tarry become a household name in the world of mental health during the COVID-19 pandemic. Through working with Otter PR to help land her multiple TV appearances on CNBC, media coverage in The New York Times, and many other top-tier outlets, her coaching business has transformed, allowing her to pursue her passion full-time and improve the lives of millions around the world.
Like many subject matter experts that we work with, Asha came to us in need of further establishing credibility in her field, despite her magnetic personality and over a decade of experience as a mental health professional. She expressed a desire to increase her credibility and online presence with the goal of quitting her day job as a counselor to become a full-time thought leader.
To help her accomplish this goal, Asha also knew that she would need to charge more for her services in order to coach her clients privately full-time. Additionally, she wanted to discover ways to attract a broader range of clients to her business and mitigate her competition.
Our team began working with Asha during the initial peak of the Covid pandemic. During this team, we were able to pinpoint her niche, and started pitching her as a resource for those who were struggling with mental health issues during extended periods of lockdown mandated by the pandemic.
We found that, as mental health issues were on the rise, there was a heightened demand for professionals to comment on the topic. With these findings, our team framed Asha as a leading subject matter expert at the forefront of increased reports of mental health problems throughout the pandemic. The response was stunning.
Asha appeared in an interview for CNBC as an expert in mental health, which quickly led to her being invited on as a correspondent to discuss future mental health stories. The value of this opportunity is estimated to be worth multiple thousands of dollars.
Furthermore, the credibility that Asha was able to gain as a CNBC correspondent led to her next major breakthrough in media, as she was now credible enough to be used as a reliable source for a reporter from The New York Times on another story covering mental health. This provided a tipping point that broke her through the glass ceiling and propelled her subsequent successes.Tags: Case Study, Mental Health