Case Study

See Asha’s Press!

Asha Tarry, Life Coach and Author, become a household name in mental health during the COVID pandemic. After landing her multiple TV appearances in CNBC, NY Times, and more, her coaching business has transformed. She is now able to pursue her passion full-time and touch millions of people.

The Problem

Like many subject matter experts that we work with, Asha came to us without a large amount of credibility, but she did have a magnetic personality and more than a decade of experience in mental health. She needed to increase her credibility and online presence so that she could quit her day job as a counselor and be a full time thought leader.

Asha wanted to charge more for her services so that she could coach privately full time. She also wanted her clients to come to her so that she did not have to fight for business. In addition, Asha wanted to find a way to touch as many people as possible.

The Strategy

We started to work with Asha during peak COVID-19. In that, we found her niche. We pitched Asha as a resource for people who were struggling with mental health issues during the pandemic and lockdown, which was a lot of people. With mental health issues on the rise, there was increased demand for professionals to comment on the issue.

We framed Asha as a leading mental health expert on the forefront of the mental health pandemic that was occurring in the USA. The response was stunning.

The Success

Asha did amazing in a CNBC interview where she appeared as an expert in mental health. This quickly led to Asha being invited on as a correspondent on future mental health stories. The value of this opportunity is estimaed in the high 6-figures.

In addition, the credibility that she gained as a CNBC correspondent led to our next massive success, NY Times. She was now credible enough to be used as a source for a NY Times reporter on a mental health story. This was the tipping point that broke her through the glass ceiling and led to the massive success that followed.

Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.
Share on facebook
Share on twitter
Share on linkedin

Publicist

Brittany Bearden

Brittany Bearden

Brittany has been a publicist for more than 10 years and has written over 2000 press releases.

Related Case Studies

Follow Us

Get To Know Otter

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit