AgeRejuvenation, Brett Markowitz

Project Overview

Brett Markowitz, CEO of AgeRejuvenation, saw a gap in regenerative and anti-aging medicine and recognized that few medical spa clinics (if any) addressed patients’ aging symptoms at the root cause. He began to formulate a plan that pinpointed the needed treatments for aging, such as weight loss solutions and sexual dysfunction aided by male and female treatments. He also focused on hormone balancing, peptide therapy, and aesthetics. 

For these reasons, AgeRejuvenation has become a multifaceted medical spa clinic that addresses weight loss, hormone imbalance, sexual dysfunction, and superficial signs of aging with superior patient care and a medical team. Markowitz and his team’s commitment to changing people’s lives using newer, cutting-edge treatments has helped set them apart in the crowded med spa market within the US.

The highlight of AgeRejuvenation’s medical team is its Chief Medical Officer, Dr. Dawn Ericsson, MD. She attended Yale University to earn her bachelor’s degree in History of Science and Medicine and complete her pre-medical requirements. After graduating from Yale, she received her medical degree from the State University of New York at Stony Brook Health Sciences Center before completing her residency in Obstetrics and Gynecology at St. Barnabas Medical Center — New Jersey’s busiest program — where she was the program’s first female African-American graduate. 

For over 10 years, Dr. Ericsson has been certified in various aesthetic procedures, including PRP, stem cell therapy, thread lifting, bioidentical hormone treatment, dermal fillers, Botox, sclerotherapy, mesotherapy, and cosmetic lasers. She enjoys helping patients restore their health through hormonal balance, decreased inflammation, and improved sexual function — promoting longer, healthier living at any age. 

Today, Dr. Ericsson is a Board-Certified Obstetrician/Gynecologist and a fellow of the American College of Obstetricians and Gynecologists (ACOG). In 2015, she was voted Tampa’s Best Obstetrician/Gynecologist.

The Problem

Markowitz came to Otter PR with a unique problem. Not only did he want to increase the online traffic around AgeRejuvenation to acquire more clients, but he also wanted organic coverage and more general content about his brand to help create buzz around the grand opening of their newest location in Winter Garden, Florida. 

Our team knew that opening a new location or branch of a business can be risky. Ultimately, for AgeRejuvenation to launch a new location and generate enough new clientele, we understood that we would need to work to ensure more people from the local Central Florida community could attend, help spread the word, and make the grand opening successful.

While we knew we could help Markowitz and his team create media coverage around the event through press releases, feature stories, and thought leadership pieces quoting its team members — including Dr. Ericsson — we also knew we would have to conduct significant outreach. Thus, our team set out to craft a comprehensive media strategy highlighting AgeRejuvenation’s unique value proposition, the expertise of its medical staff, and the benefits its new location would bring to the Central Florida community.

The Strategy

Our strategy for AgeRejuvenation began by targeting several press outlets local to Orlando and Central Florida, including press releases highlighting the upcoming grand opening of the company’s Winter Garden office to generate buzz around the event. Our team also began outreach to the West Orange Chamber of Commerce, Central Florida-based influencers tied to the health & wellness and lifestyle industries, local Winter Garden/Hamlin and Horizon West magazines and social groups, and local PTOs and School Teachers due to their involvement and ties with their local communities.

In the weeks leading up to AgeRejuvenation’s grand opening in Winter Garden, we continued to foster relationships with the aforementioned groups tied to the Central Florida community while pitching more local news outlets — Orlando Sentinel, FOX 35 Orlando, Central Florida Lifestyle Magazine, and more — about the benefits of AgeRejuvenation’s offerings. As part of our outreach initiatives, we supplied these groups and local influencers with flyers about the clinic, which would provide attendees to the grand opening with discounts on AgeRejuvenation’s services if they attended the Winter Garden grand opening with a flyer in hand.

Our team also coordinated with Markowitz on a raffle for the grand opening, which would further encourage more community members to attend the event and spread word-of-mouth marketing about AgeRejuvenation. We also worked with our in-house writing team to draft a speech for Markowitz to give at the ribbon-cutting ceremony as we followed up with influencers, local community-based social groups, PTO organizations, the West Orange Chamber of Commerce, and media outlets to generate additional interest and media coverage for the event.

Business Impact (Results)

Thanks to our efforts, AgeRejuvenation’s grand opening in Winter Garden was a resounding success! Several members of the Chamber of Commerce were present, leading to a follow-up post about the event on their organization’s Instagram account. Markowitz informed us that many influencers, PTOs, teachers, and local community group members our team had spoken to throughout our campaign had already scheduled appointments at their new Winter Garden location.

Markowitz’s main goal for the Winter Garden opening was to generate local community involvement, and we delivered. While Markowitz was unable to provide us with an exact number of new client sign-ups his Winter Garden location received at the grand opening, he did tell us that, of the three grand openings he has helped conduct for AgeRejuvination, none were as successful as the one for Winter Garden, thanks to Otter PR’s help and diligence with his account.