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5 Important Business Tips for New Entrepreneurs

5 Important Business Tips for New Entrepreneurs

Like every new experience, starting a business comes with its own set of mixed feelings, complex decision making, difficulties and stress but if you get it right from the start it will be very fulfilling at the end. No matter how much experience you may have in...
4 BRAND RESEARCH MISTAKES TO AVOID

4 BRAND RESEARCH MISTAKES TO AVOID

Brand research study plays a critical role in solving most business problems and improving brand performance. There are however certain mistakes you must avoid in the process of designing and organizing brand research. Choosing the wrong team members A wrongly...
How to Brand Yourself

How to Brand Yourself

 How to Brand Yourself in the Digital Age  Technology has been on the rise for a few decades now, but in recent years, it has become a crucial component in personal success. Nearly every businessperson has made the switch from physical to digital when it...
3 Steps to Creating Stories That Stick

3 Steps to Creating Stories That Stick

Have you ever read pointless stories with annoying twists? It sounds engaging at first, then it goes off course about a date, then you read about a wedding to a spouse that was never mentioned, with a recall of an eureka moment in college and you’re wondering how it...