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The Importance of Brand Reputation Management: How Otter PR Can Help You Stand Out
Experts have said it time and time again: brand reputation takes a long time to build, but can be destroyed Read More
Maximizing Your Event Publicity: Tips and Tricks for Successful PR
Hosting an event can be an effective way to generate publicity and PR for your brand, but it’s certainly not Read More
The Power of Influencer Marketing in Growing Your Business
The purpose of companies is to create value for their key stakeholders, but especially their consumers. As such, companies need Read More
The Impact of Reputation Management on Your Business’s Success
The business world can be a fickle place. With the click of a button, you can go from being the Read More
10 Tips for Securing Top-Tier Media Coverage in Your Industry
One of the best ways to generate buzz for your brand is to secure media coverage in the top outlets Read More
Social Media Marketing (SMM): A Guide to Building a Strong Online Presence
The widespread adoption of social media as a marketing tool can be traced to the launch of Myspace in 2003 Read More
Paid, Earned, and Owned Media: Understanding the Differences and Benefits
In today’s fast-paced digital world, it’s more important than ever for businesses and brands to understand the various forms of Read More
What Is ‘Cancel Culture’ And Is It Effective? [Cancel Culture Examples]
Cancel culture is a complex issue with valid arguments on both sides. While it can be seen as a form Read More
Guide to Conducting a Website Audit to Increase SEO [With Checklist]
A website audit is an essential step in improving a website’s online presence. By analyzing the website’s technical performance, content, Read More
What is a Press Release? [Guide to Writing a Press Release]
One of the primary reasons why digital marketing is so important is that it gives you control over the narrative Read More
The 2023 Guide to Marketing Strategies
Getting attention from customers and finding new ways to connect with them is a core point of interest for all Read More
Everything You Need to Know About Publicity Stunts
Generating attention for a brand is just a standard day in marketing, but there is one type of marketing and Read More
20 Task Management Tools to Redefine Team Collaboration
Task management software is helping teams all around the world to revolutionize their work processes. With the help of the Read More
Public Relations 101: Why is Public Relations Important?
From social media influencers to major companies, public relations (PR) is a powerful tool for anyone in the public eye. Read More
Otter PR Honored by The 2022 Manifest Global Awards for Most Reviewed Company
Companies looking to thrive in today’s business world don’t settle for working with vendors. Rather, they seek out partners who Read More
Otter Public Relations Named Company of the Year by 2022 BIG Awards for Business
Otter Public Relations is honored to have been named Company of the Year by the 2022 Business Intelligence Group Awards Read More
