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Otter Blog
eCommerce

Four Ways in Which PR Helps Your eCommerce Business Grow

In the era of technology, it was expected to see growth in the eCommerce business. And just like any other type of business, your product needs the correct PR to help it grow. Your brand needs the help of an agency that knows the marketplace and knows how to reach the target audience online.

Otter Blog
Media Relations

6 Elements Your Brand Must Have

Your brand is important because it will help you stand out in your industry and be seen as different from your competitors. That is why you should build a consistent brand image.

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Social Media

How to Get Verified on Instagram

Only the most influential and popular Instagram accounts will ever see the blue verification tick beside their names, which makes it a sign of status in some way. This also explains why it can be incredibly challenging to get verified on Instagram.

Digital Marketing

How to Promote Your Articles Online for Free

We’ve worked hard to get you an amazing article on a top media site. But hold your celebrations. This is only the first step. Yes, the SEO is going to help you rank on google and yes, you can use this as bragging rights to your customers and friends. But no, this does not mean millions of people are going to read it!

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Digital Marketing

Why Hiring A Publicist Is Vital

hire a publicist Why would you spend your hard-earned money on hire a publicist? I mean, it is not even a physical service. Well, I

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Digital Marketing

How to Write a Perfect Guest Post

Everyone, yourself inclusive, knows how important the role of content is in boosting marketing. You create good content already and have built up quite a

how to write a press release
Digital Marketing

HOW TO WRITE A PRESS RELEASE

A press release tells a story the way it should be told. The basic constituents of a successful press release are simple. Caption. Opening Line.